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What that means, is the banner is no longer Flash, but it slcearly HTML-based, and video based. We make websites, and we make banners, primarily for the entertainment industry and Hollywood. I think it's a shining example of Silicon Beach's technology helping out Hollywod. HTML5 has some limitations, especially regarding video.
We will be releasing actual mobile apps down the road, but right now we have device-friendly HTML 5 web applications. There’s aggregation, so like in the entertainment industry, audience measurement is huge. A really good example is a product that is sold offline, where the marketing is done online. Tell us how you got the name?
For example, Time Magazine may cease to exist, physical form-wise, in a couple of years. The entertainment money cannot be overlooked either. I don’t know if LA is going to gain a reputation for entertainment startups. But nothing fancy, probably just an app that is wrapped in HTML 5.
For example, one product alone — Tasty — is consumed by 500 million people per month. Video is the new HTML.” Again he looked to the media industry history and pointed out that before Ted Turner founded CNN he had an entertainment channel. He thinks the very nature of video is changing.
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