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Silicon Beach Fest Hollywood, LA Tech Summit, and Idea to Screen | Why You Need to Attend Any or All

Tech Zulu Event

The theme for Silicon Beach Fest Hollywood is startups and Hollywood, featuring leaders from movie studios, music labels, agencies, and startups in entertainment – how Hollywood studios are investing and working with startups, and how Silicon Beach startups are making entertainment businesses. This is the wave of the future.

Hollywood 100
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Fireside Chat with Cameron Olthuis | VP of Search and Social Strategies at CBS Interactive

Tech Zulu Event

Cameron is responsible for SEO and social media across CBS Interactive’s properties, which include CNET, Last.fm, CBS.com, Metacritic, ZDNet, CBSSports.com, CBSNews.com, and more. Before that, Cameron was the Director of Marketing for ACS, a boutique consulting agency that specialized in web strategies.

Startup 105
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Marketing The Funniest Site On The Internet With Patrick Starzan of Funny or Die

Tech Zulu Event

TechZulu gets some questions answered for all you marketing folks out there. Patrick Starzan is the Vice President of Marketing and Business development at Funny or Die. He is a marketing professional with over 8 years of extensive online and social media marketing experience. What’s been your biggest success?

Sites 61
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Get to Know Richard de Silva of Highland Capital

Both Sides of the Table

So it is a combination of markets and people. The contextual ad market was attractive. What’s your point of view on next generation video entertainment? (34:30 Do you agree that Google SEO optimized results for high volume search terms are broken? (49:35-51:30). Google Ad Sense was just getting going. 34:30 – 37:00).

Capital 265
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Interview with Sam Rogoway, Near Networks

socalTECH

We caught up with Sam Rogoway , the firm's CEO--and the former founder of TripUp, which is now part of Kayak--to hear about how the firm is hoping to revolutionize the local business video market with its services, which just launched last month. In each market, we have a filmmaker who has been in the documentary space before.

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The eCommerce Game Goes to Austin

Tech Zulu Event

Leave it to me to spend 14 hours in Dallas on the very day that three of my favorite industries crush capital… * Social marketing, with $14M through Bessemer Venture Partners and Harrison Metal Capital to Main Street Hub. It’s as subtle, yet important, as the distinction between “social marketing” and “social media.”

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How to Solve the Biggest Frustration Marketers Have With Social

Both Sides of the Table

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). Clicks are also a simple measure that you can get from basic link tracking packages.

Marketing 307