article thumbnail

Total Immersion Powers New Iron Man 2 App

socalTECH

Los Angeles-based Total Immersion , the developer of augmented reality software, has snagged another win in the entertainment industry with 'Iron Man 2'. The firm said its is providing augmented reality features for a digital promotion around the film, as part of a marketing campaign from LG.

Paramount 198
article thumbnail

Hollywood Gets Sued By RealNetworks

socalTECH

Paramount Pictures Corp., Sony Pictures Entertainment, Inc., Entertainment, Inc., RealNetworks is seeking to rule that its RealDVD software fully complies with a license agreement from the DVD Copy Control Association, which governs encryption software for DVDs. Disney Enterprises, Inc., NBC Universal, Inc.,

Hollywood 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How FilmBreak Is Bringing Data and Analytics To Hollywood, with Darren Marble

socalTECH

However, there's a new generation of technology driven startups who are looking to apply software and technology in a way that will change how movies are made, and marketed. Darren Marble: I spent the last ten years in enterprise sales, selling enterprise software and services to Fortune 500 companies. What's your background?

Hollywood 256
article thumbnail

Interview with Matt and Amanda MacNaughton, PromoJam

socalTECH

For a number of high profile brands, it's by using the software and services of Los Angeles-based PromoJam (www.promojam.com), which just announced a round of funding to accelerate it efforts last week from Golden Seeds and the Band of Angels. What's the best way to get the word out about your brand on social media?

article thumbnail

Interview with Miles Beckett and Greg Goodfried, EQAL

socalTECH

We sat down and spoke with Miles Beckett and Greg Goodfried , co-founders of the firm, about what the firm is up to now, their view on how to mesh entertainment and the Internet, and how to go beyond creating a viral hit. Miles Beckett: Our company EQAL is a social entertainment company, which means two things.

Hollywood 113
article thumbnail

Radiolab “Detours” Into Location-Aware Storytelling

Tech Zulu Event

” Abumrad and his executive producer Ellen Horne spoke about their creative process and their experience with this new form of audio-reality-location storytelling at the Austin Paramount Theatre. This is an entirely new experience and challenge for us,” said Abumrad.

Guide 40
article thumbnail

Initiative to Boost SoCal’s Startup Scene Teams With GV Founder

Xconomy

A Silicon Valley entrepreneur has set out to boost the startup ecosystem in San Diego and the rest of Southern California—and he already has scored a coup by partnering with Bill Maris, the founder and former CEO of Google Ventures, now known as GV.