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What Mattered in 2012: Aber Whitcomb, io/LA

socalTECH

For the last week of the year, we're featuring the thoughts and reflections of some of the movers and shakers of Southern California's high tech community. We asked the same four questions of a variety of top technology entrepreneurs, investors, and others, to hear what they're thinking about, and are sharing it here over the next week.

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TechZulu Live to Premiere "TZLaw" at 5:15 p.m. PT Thursday, October 7, with IP Attorney Denise Grayson of "The Social Network"

Tech Zulu Event

PT as they kick off the new weekly tech law show "TechZulu Law" with a discussion with IP attorney Denise Grayson, who portrays the attorney of Eduardo Saverin in the film about the early days of Facebook, "The Social Network.". Tech Law Tip of the Week: explanation of a frequently-asked IP law question for tech companies.

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Can you create a great customer case study?

Berkonomics

We are constantly bombarded by ads in multiple types of media, to the extent that we most often tune them out unless particularly entertaining from the first moment (eight seconds.). Using new tools in a social age. Entering the “age of recommendation.”. And that’s delivering power at the right moment to the right recipient.

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A good case study is worth many paid ads.

Berkonomics

We are constantly bombarded by ads in multiple types of media, to the extent that we most often tune them out unless particularly entertaining from the first moment. Over the years, advertising money is being moved from display ads in magazines and newspapers to social network sites where people with eyeballs have migrated.

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Apply for the 2011 SXSW Accelerator!

Tech Zulu Event

Amidst your Friday product releases and celebratory beers to cap a great week, I wanted to remind you that SXSW Accelerator applications are due TODAY! There are categories for Innovative Web Technology, Social Media and Social Networking Technology, Entertainment Technology, News Technology, and Music Technology.

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Take Back Your Internet, Leave Klout

Tech Zulu Event

Defining “Good” and “Great” are completely subjective to the audience you’re trying to reach, but for starters, the Internet should be filled with interesting, useful, intelligent, creative, helpful, informative, entertaining, or fun things. Start there, and you’ll probably come out ahead.

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StartupDemo Was a Huge Success!

Tech Zulu Event

Stewart Roberts , President of Orange County of Tech Coast Angels. Topic discussion: Impact of social media on startups and on funding leads for investors. Bring your products to your Customers, their social network and their influencers with DoTogether Hosted Facebook Applications. Panel speakers: Paige Craig , aka.