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Focusing on the entertainment, automotive, technology, retail and financial sectors, Sam oversees all aspects of the groups advertising relationships in conjunction with Google Team managers and sales leads across the region. He has performed this role since the company’s inception after Yammer was spun-out of Geni Inc. (a
After this was my panel (co-hosted by Christian Gammill who had to leave mid-way to race off to Hawaii to get engaged and by Tony Adam), with Mike Jones (COO of MySpace), David Sacks (founder of Geni and Yammer) and Jamie Montgomery (CEO of tech investment bank Montgomery & Co).
We''ve very much taken a play out of the Yammer playbook. Yammer used this to create lead generation from the top down. Yammer did that very adeptly, and I think that fits extremely well with our model. My first was in a different space, in the entertainment and video space. That''s important in how we market.
We collaborate using Zoom, Teams, Salesforce, Yammer, Skype, GoToMeeting, Fuze and hundreds of other tools not available to the last generation of whiteboard, personal meeting or teleconference users. We watch our news and entertainment anywhere we want to on any kind of device we choose.
HootSuite (Social Networking): Application to consolidate all of your social networking into one place (Twitter, Facebook, LinkedIn, Yammer, etc.). Yammer (Internal Communication): It’s like a private twitter for your company. The fun materials make it more entertaining and therefore the business material is more likely to be read.
Interesting that Booyah is led by a former game producer, Keith Lee, who formerly launched very large products for Blizzard Entertainment. Yammer, Salesforce Chatter. It seems to be geared on a “Monopoly” style game. I would also note that they claim 2.1 File sharing? Enterprise collaboration?
But the cloud-based stuff that we use every day as consumers (websites, Twitter, Facebook, Zynga) or as businesses (dropbox, gmail, Yammer, GoToMeeting) all rely on business logic created by application companies. I see the same again with the entertainment industry. So far in the stack we’ve only spoken about infrastructure.
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