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Product Manager Entrepreneur Mark Geller

SoCal CTO

He has a really interesting background as a product manager and now an entrepreneur. I then worked as a product manager at NetZero/United Online in the VOIP group, and then most recently at Google as a product manager on the Picasa/Photos team based in Santa Monica. This time I'm getting to know Mark Geller ( LinkedIn , @markgeller ).

Product 150
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Twiistup 6 Highlights

Both Sides of the Table

We are also home to DemandMedia (Richard Rosenblatt) and Mahalo (Jason Calacanis). There are now a second generation of entrepreneurs and companies that have learned from their last successes and are producing great new companies like TopSpin Media , Sometrics and GumGum. We have accomplished much yet have much work to do.

Twiistup 228
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Startup Grind Turns the Tables on Mark Suster

Both Sides of the Table

My mom was an entrepreneur – she was kind of my inspiration for entrepreneurship. And no one could see me as anything but a startup guy, so I started a second company and called myself a serial entrepreneur. Then everyone just started calling me a serial entrepreneur. As an entrepreneur you have to suspend disbelief.

Startup 337
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The Challenges (& Opportunities) of Starting a Tech Company in LA

Jason Nazar

In the bay area it’s quite common for the entrepreneurs starting a company to be developers or technologists who can build the first versions of their products. Entrepreneurs that start companies in LA are often focused on revenue and business models. That’s typically not the case in Los Angeles.

Company 111
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Raising Money from VC’s: The Art of the Pitch

Jason Nazar

These are the pitch techniques the best entrepreneurs employ to raise billions in capital. If you’ve got half of your round committed from Google Ventures, say so. Too many entrepreneurs get thrown off because they can’t go through their pitch the way they practice it. Don’t Slow Play It. Expect to Be Interrupted.

Slides 49
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The Master Checklist of EVERYTHING You Need to Start a Business

Jason Nazar

Check Google , Yellow Pages , and local directories to ensure your business name is not taken. Set up an online phone system ( Ring Central , Google Voice , Onebox ) or set up a traditional land line ( Verizon , AT&T ). Speak to entrepreneurs and leaders in your industry and consider asking them to be your mentor.

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How to Measure & Track Marketing

Jason Nazar

For startup entrepreneurs, you can also track these metrics with Google analytics. For example, if it costs $1,000 on Google paid search to get 500 people to visit your site and five of those people purchase an item, your CAC is $200 ($1,000/5). Paid Product Metrics. Customer Acquisition Cost / Cost Per Acquisition .