Why Startup Entrepreneurs Need to Communicate More Like George Bush Than Al Gore
Both Sides of the Table
NOVEMBER 5, 2012
I use George Bush vs. Al Gore as allegory and I’ve been using it with entrepreneurs for years to sink in a simple point about how to communicate with the market. You imagined him as the kid in your class at school at the front of the room raising his hand at every question and saying, “Oooh, me. It is election season.
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