Startup Professionals Musings

OCTOBER 30, 2010

Many of the investors and entrepreneurs I know still don’t realize that they need to use and understand the Internet, even if their business is not e-commerce. Believe me, the business implications are already critical to your success or failure as an entrepreneur: Blog. Social networks. Search engine marketing (SEM).

Entrepreneur 89

Entrepreneur SEM Search Engine Optimization Blogging 89

Startup Professionals Musings

APRIL 4, 2015

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. When it comes to social media for your business, expect a high learning curve, but rest assured it’s not rocket science. Top social networks are Facebook (1.2 billion users).

Social Media 108

Social Media Media Startup Tips 108

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. I believe that many social networks confused this idea. Not necessarily in the shopping mindset.

Advertising 284

Advertising Invest RSS CPC 284

Startup Professionals Musings

MARCH 16, 2014

Use social media and Search Engine Marketing (SEM) to start. Promotions that appeal to the wrong customers won’t help you. Gather leads online from your social media initiatives, mine your contacts, attend trade shows, and use lead-generation services. business entrepreneur funding marketing budget mission startup'

Marketing 102

Marketing Funding Social Media SEM 102

Both Sides of the Table

APRIL 4, 2011

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. How many through SEM? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. And the more public you can make your goals for these key metrics the better.

Metrics 346

Metrics Startup SEO Customer 346

Startup Professionals Musings

DECEMBER 7, 2010

Use social media and Search Engine Marketing (SEM) to start. Promotions that appeal to the wrong customers won’t help you. Gather leads online from your social media initiatives, mine your contacts, attend trade shows, and use lead-generation services. Get exposure for your expertise. Generate leads for your product.

Marketing 94

Marketing Startup Social Media SEM 94

Startup Professionals Musings

SEPTEMBER 15, 2013

You don’t need to invent an innovative product to be a real entrepreneur. Many of these new entrepreneurs were regular employees a few years ago, focused on a skill specialty. We are becoming a society of entrepreneurs. Websites like Elance and Guru.com help you staff up with specialists, or find work if you are a specialist.

Entrepreneur 106

Entrepreneur Services Search Engine Optimization Startup 106