Entrepreneur Information Product SEM 
Startup Professionals Musings
FEBRUARY 21, 2011
You don’t need to invent an innovative product to be a real entrepreneur. Self-employed services specialists are just as important, and are a growing part of this new “ age of the entrepreneur ” that I discussed last week. Many of these new entrepreneurs were regular employees a few years ago, focused on a skill specialty.
Startup Professionals Musings
SEPTEMBER 15, 2013
You don’t need to invent an innovative product to be a real entrepreneur. Many of these new entrepreneurs were regular employees a few years ago, focused on a skill specialty. They are not the generalists required for new product startups. Information specialists. We are becoming a society of entrepreneurs.
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Startup Professionals Musings
AUGUST 11, 2013
The founder explains that the product is so “buzz-worthy” that usage will spread rapidly through word-of-mouth only, meaning people loving it and recommending it to their friends. It usually implies an opportunity to win big, like a lottery, or experience something sensational, like an incredible video or free product. Marty Zwilling.
Both Sides of the Table
JANUARY 12, 2014
If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. But being best-in-class at online marketing is also a sine qua non to standout from your peer group.
Startup Professionals Musings
FEBRUARY 15, 2011
I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Remember when you had to build a $1M factory to roll-out a new product?
Both Sides of the Table
JUNE 27, 2011
Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). My general rule is that it’s good to be stealth in the early days while you’re building your product and testing your market. You need some guidelines to make decisions.
Both Sides of the Table
FEBRUARY 7, 2013
I’m super excited to announce that GRP Partners led the investment in Ethan Anderson’s new company MyTime (link has LA-based merchants but will give you a good feel for the product). ” So Ethan went to work as a product manager at Google Video. So I asked Ethan to build his product first and then we would fund.
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