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5 Steps To Finding The Best Investor For Your Startup

Startup Professionals Musings

Even though the color of their money is always green, all startup investors are not the same. Struggling entrepreneurs are often so happy to get a funding offer that they neglect the recommended reverse due diligence on the investors. Personally visit another startup funded by this investor. It’s no fun for either side.

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10 Reasons To Market Globally While Selling Locally

Startup Professionals Musings

Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. I found some help in catching up via a classic book “ Sell Local, Think Global ,” by marketing message expert Olga Mizrahi.

Marketing 107
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10 Keys To Results With Social-Local-Mobile Marketing

Startup Professionals Musings

Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. I found some help in catching up via a classic book “ Sell Local, Think Global ,” by marketing message expert Olga Mizrahi.

Mobile 173
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How the myth of the ‘girlboss’ harms emerging women in tech

TechCrunch LA

On Lafayette Street in SoHo, young, fashionable women lined up around the block to enter a minimalist, millennial oasis, the most perfect Instagram feed brought to life. After all, Glossier’s founder and CEO Emily Weiss is very, very far from the first entrepreneur to profit off of our desire to look good. And who cares?

Startup 280
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5 Keys To Vetting Investors Before You Accept Funding

Startup Professionals Musings

Even though the color of their money is always green, all startup investors are not the same. Struggling entrepreneurs are often so happy to get a funding offer that they neglect the recommended reverse due diligence on the investors. Personally visit another startup funded by this investor. It’s no fun for either side.

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10 ‘Best Of Breed’ Marketing Practices For Startups

Startup Professionals Musings

Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and more recently added social-local-mobile ( SoLoMo ) to the mix. I found some help in catching up via a recent book “ Sell Local, Think Global ,” by marketing message expert Olga Mizrahi.

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10 Funding Quotes Every Entrepreneur Should Skip

Startup Professionals Musings

Other writers, like Guy Kawasaki, have irreverently called some of these “entrepreneur lies,” but I prefer to think of them as innocent over-enthusiasm or over-confidence that can kill your deal. Or worse yet, the entrepreneur is so arrogant that he hasn’t even used Google to figure out he has competition just down the street.