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ConTraps Part II – Contract Traps Entrepreneurs Should Avoid At All Costs

InfoChachkie

This series describes how entrepreneurs can craft company-changing agreements with BDCs, while avoiding Kiss of Death contract provisions. Entrepreneurs should never agree to the following provisions when negotiating with a BDC, no matter how lucrative the potential relationship. Kiss of Death ConTraps. Deploy a Free Pilot.

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ConTraps Part II – Contract Traps Entrepreneurs Should Avoid At All Costs

InfoChachkie

This series describes how entrepreneurs can craft company-changing agreements with BDCs, while avoiding Kiss of Death contract provisions. Entrepreneurs should never agree to the following provisions when negotiating with a BDC, no matter how lucrative the potential relationship. Kiss of Death ConTraps. Deploy a Free Pilot.

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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

As Marketing Guru Guy Gabriel of Idea Engineering points out in Max Brand , viral marketing has made many an entrepreneur terminally ill. “I know half the money I spend on advertising is wasted, but I can never find out which half.” John Wanamaker. In the “good old days”, pre- 1999, advertising dollars were largely gambled away.

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