freemium 
Startup Professionals Musings
FEBRUARY 8, 2020
Entrepreneurs see “no risk” as meaning “no reward.” There are no guarantees in business, but it pays to learn from the experiences of entrepreneurs and business experts who have gone before you. Risk is more manageable with subscriptions and even freemium pricing. Use metrics to measure results of marketing initiatives.
Startup Professionals Musings
NOVEMBER 2, 2022
Entrepreneurs see “no risk” as meaning “no reward.” There are no guarantees in business, but it pays to learn from the experiences of entrepreneurs and business experts who have gone before you. Risk is more manageable with subscriptions and even freemium pricing. Use metrics to measure results of marketing initiatives.
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Startup Professionals Musings
SEPTEMBER 11, 2021
Obviously this definition is generic, so my first recommendation is that you take the lead in defining traction metrics for your startup, and then selling your results convincingly to investors. Free and freemium products need a solid base. One customer is not traction, and beta tests with a thousand customers at no cost don’t count.
SoCal CTO
MARCH 1, 2010
Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs , February 2, 2010 Looks at the critical equation around customer acquisition cost vs. customer lifetime value similar to what I discussed in Startup Metrics but in more depth. This relates to another great post Freemium Founders: Start Charging for Things Today!
Startup Professionals Musings
SEPTEMBER 9, 2015
Entrepreneurs see “no risk” as meaning “no reward.” There are no guarantees in business, but it pays to learn from the experiences of entrepreneurs and business experts who have gone before you. Risk is more manageable with subscriptions and even freemium pricing. Use metrics to measure results of marketing initiatives.
Startup Professionals Musings
AUGUST 27, 2014
Entrepreneurs see “no risk” as meaning “no reward.” There are no guarantees in business, but it pays to learn from the experiences of entrepreneurs and business experts who have gone before you. Risk is more manageable with subscriptions and even freemium pricing. Use metrics to measure results of marketing initiatives.
Startup Professionals Musings
FEBRUARY 17, 2018
Entrepreneurs see “no risk” as meaning “no reward.” There are no guarantees in business, but it pays to learn from the experiences of entrepreneurs and business experts who have gone before you. Risk is more manageable with subscriptions and even freemium pricing. Use metrics to measure results of marketing initiatives.
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