Startup Professionals Musings

MARCH 12, 2012

The most challenging time is your first years, when your site is unknown, and your page-views are low. Until you get a million page-views per month, your revenue will be negligible, and advertisers won’t be interested in your site. Don’t count on that to fund your startup. This is a tough business. Face reality.

CPC 106

CPC PPC Startup Advertising 106

Startup Professionals Musings

OCTOBER 30, 2010

Many of the investors and entrepreneurs I know still don’t realize that they need to use and understand the Internet, even if their business is not e-commerce. Believe me, the business implications are already critical to your success or failure as an entrepreneur: Blog. Pay per click (PPC). Streaming video. Internet radio.

Entrepreneur 89

Entrepreneur SEM Search Engine Optimization Blogging 89

Startup Professionals Musings

JULY 10, 2015

One of the most popular and least successful models I see in new business plans for startups is the so-called Facebook model, providing free services to users while collecting revenue from ads to offset costs and grow the business. This model, called pay per click (PPC), is the one most commonly offered to entrepreneurs.

Advertising 99

Advertising PPC CPC Sites 99

Startup Professionals Musings

NOVEMBER 27, 2011

Many of the businesses and entrepreneurs I know still don’t realize that they need to use and understand the Internet, even if their interest is not e-commerce. If you have heard the lingo, but most of these are not in your startup business plan, you are already in jeopardy as an entrepreneur: Blogging. Pay per click (PPC).

SEM 95

SEM Search Engine Optimization Blogging PPC 95

Startup Professionals Musings

JANUARY 6, 2011

The most challenging time is your first couple of years, when your site is unknown, and your page-views are low. Until you get a million page-views per month, your revenue will be negligible, and advertisers won’t be interested in your site. Don’t count on that to fund your startup. This is a tough business. Face reality.

Advertising 90

Advertising CPC Funding Startup 90

Startup Professionals Musings

OCTOBER 3, 2010

For sites displaying the ads, this is called pay per click (PPC). All these models start with the advertiser choosing the right search keywords to match user searches. That business model doesn’t compute in the startup stage, but that’s another story. Tags: entrepreneurs startups. Cost per action (CPA).

SEM 90

SEM Marketing Startup Search Engine Optimization 90