Startup Professionals Musings

OCTOBER 30, 2010

Many of the investors and entrepreneurs I know still don’t realize that they need to use and understand the Internet, even if their business is not e-commerce. Believe me, the business implications are already critical to your success or failure as an entrepreneur: Blog. Pay per click (PPC). You can use it for your business.

Entrepreneur 89

Entrepreneur SEM Search Engine Optimization Blogging 89

Startup Professionals Musings

MARCH 12, 2012

Don’t count on that to fund your startup. It can be very successful like it now is for Facebook, but entrepreneurs usually underestimate how long it will take for page-views to ramp. If a startup wants to get the attention of investors, it needs to show large growth, like $50 million in revenue in five years. Face reality.

CPC 106

CPC PPC Startup Advertising 106

Startup Professionals Musings

NOVEMBER 27, 2011

Many of the businesses and entrepreneurs I know still don’t realize that they need to use and understand the Internet, even if their interest is not e-commerce. If you have heard the lingo, but most of these are not in your startup business plan, you are already in jeopardy as an entrepreneur: Blogging. Pay per click (PPC).

SEM 95

SEM Search Engine Optimization Blogging PPC 95

Startup Professionals Musings

JANUARY 6, 2011

Don’t count on that to fund your startup. It can be very successful like it now is for Facebook, but entrepreneurs usually underestimate how long it will take for page-views to ramp. If a startup wants to get the attention of investors, it needs to show large growth, like $50 million in revenue in five years. Face reality.

Advertising 90

Advertising CPC Funding Startup 90

Startup Professionals Musings

OCTOBER 3, 2010

For sites displaying the ads, this is called pay per click (PPC). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. All these models start with the advertiser choosing the right search keywords to match user searches. Cost per action (CPA).

SEM 90

SEM Marketing Startup Search Engine Optimization 90