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How This Entrepreneur Raised $28,000 Using Airbnb to Fund Her Startup

Both Sides of the Table

She hasn’t raised any venture capital. She actually IS the prototypical entrepreneur. It represents the great majority of entrepreneurship and eschews the fairytale rags-to-VC-riches stories we so often read about in the press. But Tracy did what entrepreneurs do. That may soon change.

Startup 363
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Do VC Platforms Make Sense?

Both Sides of the Table

In the VC insider baseball world a discussion has gone on about “VC platforms” over the past 5 or so years. While firms define platforms differently, let’s just say they are the services that a VC offers outside of investment capital and partner time on boards or providing intros.

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Why You Should Give Before You Get

Both Sides of the Table

One of the most common questions I hear from first-time entrepreneurs is, “How do I meet angels?” It’s why I talk about building VC relationships early – Lines, Not Dots. Fill your VC good will, build relationships, be helpful to them not just asking for things. When you want press, it will come.

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Why Your Marketing Campaign Sucks

Both Sides of the Table

Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches? Here’s what’s going through his/her head: Is this story “newsworthy” or am I being asked to publish a press release? I am a VC. Mostly it’s because your marketing campaigns suck.

Marketing 389
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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). Also be careful about VCs. But once a VC has heard your idea he can’t “un-think&# it. The following are some lessons I learned about early-stage startup marketing.

Marketing 380
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Guerilla Marketing, Brad Feld Style

InfoChachkie

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. When the entrepreneur is obsessed with the product and the company has organized all of its activities around that, it’s very powerful.”. We have never done a press release.

Marketing 233
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Angel Investing Skill 2 – Domain Knowledge

Both Sides of the Table

This is the second article in a series on what it takes to be a great angel investor (and why this should matter to entrepreneurs). I like to invest where I have a personally strong connection with the entrepreneur and/or a strong intuition on the market from prior experience. Part 1 – Access to Great Deal Flow – is here.

Invest 288