Remove enchantment
article thumbnail

A Serial Entrepreneur’s Take On Guy Kawasaki’s Enchantment

InfoChachkie

Although many are entertaining, most fail to provide entrepreneurs with a sufficient return on their time investment. If you are a leader at a startup and you are reading a business book, you are not closing customers, raising capital, improving your product, or spending time with your loved ones. I was not disapointed.

article thumbnail

Discover The Hidden Persuasion Techniques Concealed In Online Ads

InfoChachkie

In his book Enchantment , Guy Kawasaki encourages entrepreneurs to immerse their audience in their “cause”, in order to enchant them. One of the immersion techniques Guy promotes is to offer a hands-on trial, in which the prospective customer can touch, feel and experience your product before purchasing it. Gender Bias.

Study 243
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Entrepreneurs Should Forget ROI And Focus On Return On Life – The New Measure Of Wealth

InfoChachkie

According to Tige Young, Founder and CEO of Tui Tai Expeditions , entrepreneurs should de-emphasize ROI and focus on a more accurate measure of wealth, Return On Life. We''ve got this incredible idea that really matches up taking the Tui Tai and making this amazing expedition adventure cruise product. We have these connections there.

article thumbnail

Entrepreneurs Should Forget ROI And Focus On Return On Life: The New Measure Of Wealth

InfoChachkie

According to Tige Young, Founder and CEO of Tui Tai Expeditions , entrepreneurs should de-emphasize ROI and focus on a more accurate measure of wealth, Return On Life. We''ve got this incredible idea that really matches up taking the Tui Tai and making this amazing expedition adventure cruise product. We have these connections there.

article thumbnail

Top 120 Startup Posts for 2010

SoCal CTO

Some really great stuff in 2010 that aims to help startups around product, technology, business models, etc.

Startup 378