A good case study is worth many paid ads.

Berkonomics

Given the statistics quoted above, you must find ways to have your consumers endorse your product publicly, and in a form that is divorced from looking like an advertisement. But it must be told about and by the customer, with your product as the tool of solution, not the focus of the story.

AeroVironment Applies UAV To Study Water Stress In Almonds

socalTECH

Monrovia, California-based unmanned aerial vehicle maker AeroVironment is ramping up its efforts in developing more commercial applications for its drones, saying it has launched a new effort with California State University, Fresno on identifying water stress in almond production using its UAVs. AeroVironment said it would be using its Puma UAV, combined with a 24 megapixels photogrammetric camera and 6-channel multispectral sensor, in the study.

Study 100

Will New Study Cut Guesswork for Depression Medicine Prescriptions?

Xconomy

One test maker thinks it has finally gathered enough evidence to convince psychiatrists to order its product and make more informed prescriptions based on a patient’s DNA.

Study 69

Amgen, Merck Team On Cancer Immmunotherapy Studies

socalTECH

Thousand Oaks-based Amgen and fellow biopharmaceuticals giant Merck said today that they are in a cancer immunotherapy collaboration, to support a Phase 1b/3 study. The two said the study includes both Amgen's BLINCYTO (blinatumomab) product and Merck's EKYTRUDA (pemblizumab) therapy, for treating non-Hodgkin lymphoma.

Study 109

How Snapchat Could Increase Team Production

Tech.Co

Being intentionally productive is something we all strive for, but often fail to achieve. Routine work is the worst enemy of productivity. Happy teams are productive teams. As one study suggests, suppressing anger increases the risk of having a heart attack in three times.

Why You Can’t Get Serious About Productivity Unless You Optimize How Your People Use Your Space

Both Sides of the Table

When a company raises capital it inevitably begins to look for office space in order to increase worker productivity and happiness. The lunch conundrum Another major productivity drain as companies scale (or as shared work spaces fill up) are lunch lines.

Advanced C++/Boost Library Study Group

SoCal Tech Calendar

Tuesday, June 7, 2011 -- Advanced C++/Boost Library Study Group. Many C++ programmers could be more productive. This series of eight sessions will provide the tools and techniques to help make C++ programmers more effective and their work more enjoyable. See [link] (more

Study 100

Quick Hack to Make Your Boss (and you) More Productive

Both Sides of the Table

Yesterday I wrote a post about the " Urgency Addiction ” and how many people start important tasks late and then motivate with a huge wave of productivity and inspiration driven by deadlines and commitments to others.

Encouraging Company-Wide Productivity Without Micro-Managing

Tech Zulu Event

If you are a small business owner and are concerned about productivity, then you are not alone. A recent study found that 37 percent of employees constantly surf the internet while at work. That alone can damage productivity and reduce morale.

Recruitment Goal In Obama Precision Med Study: 1M in 3 or 4 Years

Xconomy

The Obama administration’s push to sign up one million Americans for a long-term health study will start in New York, Pittsburgh, Chicago, and Tucson, AZ, top health officials said today. The VA is running its own long-term study with nearly half a million participants so far.).

PMI 62

Bio Roundup: Head and Spine Previews, Biogen Moves, IPO Dreams & More

Xconomy

America continues to suffer from healthcare headaches. Our convoluted private-public insurance system was under scrutiny this week from Democrats, holding a “Medicare for All” hearing in the House , and from Republicans, as several GOP-led states and the Trump administration asked a federal court to sweep away Obamacare. Several companies also want to reduce headaches.

“Unseen Is Unsold:” VR & Analytics Study What and Why Shoppers Buy

Xconomy

Big stores and brands spend millions in market research to figure out what shoppers want and then model production and creative teams to create those items. Humans are great about saying a lot of things. We’re not that good about actually following through. See: New Year’s diet resolutions or election polls. That tendency affects retailers as well.

Study 49

Phoenix Shops Its Cancer Drug as Potential Alzheimer’s Treatment

Xconomy

Over more than two decades, Perry has studied the possibility that diseases like Alzheimer’s may get their start because the body produces too many variants of oxygen, called free radicals, which cause cell damage, and not enough antioxidants to limit the damage.

Are We Better People Because of Green Products – Not Really

Alon Schwartz

Are We Better People Because of Green Products – Not Really. Simply put, people who buy green products cheat, lie, and steal more than people who don’t! The research state that: “mere exposure to green products and the purchase of them lead to markedly different behavioral consequences. In line with the halo associated with green consumerism, people act more altruistically after mere exposure to green than conventional products. Do Green Products Make Us Better People.

Are We Better People Because of Green Products – Not Really

Alon Schwartz

Are We Better People Because of Green Products – Not Really. Simply put, people who buy green products cheat, lie, and steal more than people who don’t! The research state that: “mere exposure to green products and the purchase of them lead to markedly different behavioral consequences. In line with the halo associated with green consumerism, people act more altruistically after mere exposure to green than conventional products. Do Green Products Make Us Better People.

Vantage Media Launches New Educational Marketplace Product

socalTECH

Vantage Media said its new marketplace helps schools to reach prospective students, segmented by geography and area of study interest.

Why Open Offices May Be Bad for Your Tech Startup [ Infographic ]

Tech.Co

You, the leader, think of the possibilities for greater collaboration and productivity once the team is all together. However, in recent years, studies have echoed that the open floor concept might be a trap. Your productivity can lower by 15 percent.

Study 130

Silicon Valley Bank Opens Startup Outlook Survey

socalTECH

Silicon Valley Bank , which provides banking services, loans, and other financial products to many startups in Southern California, has opened up its annual Startup Outlook Survey , according to the company this week. silicon valley bank survey loan banking services study

Study 177

Led by LA-based March Capital, Astound raises $15.5 million for employee help desk automation services

TechCrunch LA

For co-founder and chief product officer Dan Turchin, the company is the culmination of decades of work spent developing tools for human resources and employee services. A study from McKinsey indicates that 70 percent of companies will bring in at least one automation technology by 2030.

Help 153

Tastemade: Our Content Better Than Ads

socalTECH

Santa Monica-based food show producer Tastemade , the venture-backed Youtube show developer, said that it has conducted a brand research study, which finds that brands that integrate into content do far better with viewers than those who use typical advertising. Tastemade said viewers who "will definitely" recommend a product increased 12X with its brand integration versus a typical 30-second ad, and were 31 percent more likely of making a purchase.

Beyond Meat prices its public offering

TechCrunch LA

Impossible Burger is another well-financed startup making burger alternatives, as is the current king of animal-free condiments, Just , which is looking at lab-grown meat on its product roadmap.

Lambs, the radiation-proof underwear company formerly known as Spartan, is now selling beanies

TechCrunch LA

Indeed, there are no studies that definitively prove a link between radiation emitted by cell phones and cancer. Earlier this year, Spartan, the French manufacturer of a silver-lined underwear designed to block EMF radiation from cell phones and wireless routers, relocated to the U.S.

Congrats To All The Winners and Thanks To Our Speakers at #REACHNeXT!

Tech Zulu Event

Verizon , Monster Products , MerchLabs , HIRED , Instart Logic , Zeel , Shootly , Move Loot , Microsoft , American Laser Company , Zirx , DoorDash , Drizly. Green Way Labs develops high-performance cleaning products that are 100% non-toxic. We did it folks!

eFFECTOR Therapeutics Boosts Series B To $56M

socalTECH

The company said the funding will go towards clinical development of its lead product. effector therapeutics biotech lifescience cancer venture capital sectoral clinical studySan Diego-based eFFECTOR Therapeutics , which is developing gene translation technology to help in the treatment of cancer, has boosted its Series B funding to $56M, the company said Friday. The company--which raised $40M in the round back in December--said the new funding came from Sectoral Asset Management.

How to Stay Motivated While Working Remotely From Your Team

Tech Zulu Event

A uStamp study reported 65% of companies allow employees to work remotely and 69 percent of remote employees say they feel liberated being able to work away from the office. Productivity is all about mindset, energy, and routine,” said Brett Pessis , Senior VP at Hearing Fusion.

Study 100

The Truth Behind Display Advertising: Adomic's Quest For Transparency

socalTECH

Gabe Gottlieb: We''ve got a ton of new features coming out, and we''re really focused on executing and evolving the product. We''ll be giving out more of our data for general consumption, in addition to focusing on our product and features people are asking for.

Three Bitcoin Billionaires Share Their Story of How They Moved Early into the Asset Class

Both Sides of the Table

It’s an extraordinary story ranging from Jaime who studies cryptography in college to Bryan who was early in selling products on Silk Road to Steven owns 179,000 Bitcoin worth more than $2 billion.

Class 380

Moving Analytics | Sitting Kills, Moving Heals

Tech Zulu Event

While we have become more productive as a society, with the advent of computers aiding our work, physical inactivity has become a high risk factor in contributing to chronic illnesses. AA: Most product and companies in the space today are focused on young, fit people who are already active.

CTO 107

Aclima sucks in $24M to scale its air quality mapping platform

TechCrunch LA

“That data set has been applied across a variety of scientific research including studies that really showed the linkages between hyperlocal data and cardiovascular risk.

The “drop dead” question for a customer survey

Berkonomics

Sean Ellis, the marketing guru behind DropBox and other successes, advises clients that “The most important question on a survey is, ‘How would you feel if you could no longer use this product?’”

Custom 250

Everything you do adds or reduces company value

Berkonomics

But each commitment of resources of any substantial size for acquisition of new products, talent, even new companies, changes the value of your enterprise perhaps to a great degree.

Bio Roundup: RIP Roger Tsien, Novartis CAR-T Wheel, Zika News & More

Xconomy

” But the company insists it will stay the course with its lead product, a T cell-based cancer immunotherapy called CTL019 that Novartis could present for regulatory approval if current trials go well. —Cambridge-based Biogen (NASDAQ: BIIB ) published the results of an early stage study of closely watched Alzheimer’s disease drug aducanumab in the journal Nature. A man who helped shed light—fluorescent light—on biology died far too early, at the age of 64.

News 46

Future of The Cloud is Bright | Just Ask the Market

Tech Zulu Event

Businesses of all sizes are realizing cost savings, efficiencies and productivity gains they never thought possible. An IDC study commissioned on behalf of Microsoft has shown that cloud computing will be responsible for creating nearly 14 million new jobs between 2011 and 2015.

CIO 91

The Rise of Big Data in the Enterprise Space and How to Handle It

Southern California Edison Blog

In a study from NewVantage Partners, 48.4% An organization can also differentiate itself through improved customer service, applying the findings of big data analysis to be more responsive to customers and to improve products and services.

The Entrepreneurial Spirit: Are Entrepreneurs Born Or Made?

Tech Zulu Event

But the qualities of a great entrepreneur are more abstract or illusive for someone studying entrepreneurship and business. He got it with his product: Facebook. We have just lived through the greatest era of fake entrepreneurs.