Can you create a great customer case study?

Berkonomics

Studies have shown that attention spans for engaging a reader or listener have fallen from eleven seconds to eight seconds on average. People are more trusting of unknown third parties endorsing your product that they are of direct ads touting the benefits of the product in large, clear type.

Study: 17% of Tech Workers Are High on the Job

Tech.Co

Nearly 17 percent of tech workers admit to being under the influence of marijuana while at work at some point in their careers, according to a new study. percent) said it actually makes them more productive.

Study 167

A good case study is worth many paid ads.

Berkonomics

Given the statistics quoted above, you must find ways to have your consumers endorse your product publicly, and in a form that is divorced from looking like an advertisement. But it must be told about and by the customer, with your product as the tool of solution, not the focus of the story.

AeroVironment Applies UAV To Study Water Stress In Almonds

socalTECH

Monrovia, California-based unmanned aerial vehicle maker AeroVironment is ramping up its efforts in developing more commercial applications for its drones, saying it has launched a new effort with California State University, Fresno on identifying water stress in almond production using its UAVs. AeroVironment said it would be using its Puma UAV, combined with a 24 megapixels photogrammetric camera and 6-channel multispectral sensor, in the study.

Study 100

Will New Study Cut Guesswork for Depression Medicine Prescriptions?

Xconomy

One test maker thinks it has finally gathered enough evidence to convince psychiatrists to order its product and make more informed prescriptions based on a patient’s DNA.

Study 72

How Snapchat Could Increase Team Production

Tech.Co

Being intentionally productive is something we all strive for, but often fail to achieve. Routine work is the worst enemy of productivity. Happy teams are productive teams. As one study suggests, suppressing anger increases the risk of having a heart attack in three times.

The Perfect Pithy And Productive Investor Pitch

InfoChachkie

In The Art of One-line Pitching: A Study of AngelList , Chris Eleftheriadis reviewed 1,700AngelList postings and identified the nine most common categories of positioning pitches (Chris'' list is edited here for brevity): 1. Is One Line Enough?

Why You Can’t Get Serious About Productivity Unless You Optimize How Your People Use Your Space

Both Sides of the Table

When a company raises capital it inevitably begins to look for office space in order to increase worker productivity and happiness. The lunch conundrum Another major productivity drain as companies scale (or as shared work spaces fill up) are lunch lines.

Many Entrepreneurs Are Too Busy, But Not Productive

Startup Professionals Musings

That’s productivity. In a recent FranklinCovey study, respondents indicated that 40 percent of their time was being spent on things that were not important to them or their companies. That is a huge hit on productivity. Practice productivity planning with your key team members.

Advanced C++/Boost Library Study Group

SoCal Tech Calendar

Tuesday, June 7, 2011 -- Advanced C++/Boost Library Study Group. Many C++ programmers could be more productive. This series of eight sessions will provide the tools and techniques to help make C++ programmers more effective and their work more enjoyable. See [link] (more

Study 100

5 Key Actions To Maximize Entrepreneur Productivity

Startup Professionals Musings

That’s productivity. In a classic Franklin Covey study, respondents indicated that 40 percent of their time was being spent on things that were not important to them or their companies. That is a huge hit on productivity. Practice productivity planning with your key team members.

Realistic Strategies For Funding Product Development

Startup Professionals Musings

Angel investors and venture capitalists are looking for startups with real products and a proven business model, ready to scale. This early stage is often called basic research , well before any specific commercially viable products might be envisioned. Commercial product prototypes.

6 Ways To Keep Your Team Happier And More Productive

Startup Professionals Musings

For example, the Harvard Business Review a while back included an analysis of hundreds of studies showing an average of 31% higher productivity, 37% higher sales, with creativity three times higher. In a similar vein, don’t confuse people presence with productivity.

How To Increase Productivity By Employee Happiness

Startup Professionals Musings

For example, the Harvard Business Review a while back included an analysis of hundreds of studies showing an average of 31% higher productivity, 37% higher sales, with creativity three times higher. In a similar vein, don’t confuse people presence with productivity.

Quick Hack to Make Your Boss (and you) More Productive

Both Sides of the Table

Yesterday I wrote a post about the " Urgency Addiction ” and how many people start important tasks late and then motivate with a huge wave of productivity and inspiration driven by deadlines and commitments to others.

10 Obstacles To Product Adoption That Kill Businesses

Startup Professionals Musings

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. Products so innovative that they define a new category.

Recruitment Goal In Obama Precision Med Study: 1M in 3 or 4 Years

Xconomy

The Obama administration’s push to sign up one million Americans for a long-term health study will start in New York, Pittsburgh, Chicago, and Tucson, AZ, top health officials said today. The VA is running its own long-term study with nearly half a million participants so far.).

PMI 66

Encouraging Company-Wide Productivity Without Micro-Managing

Tech Zulu Event

If you are a small business owner and are concerned about productivity, then you are not alone. A recent study found that 37 percent of employees constantly surf the internet while at work. That alone can damage productivity and reduce morale.

“Unseen Is Unsold:” VR & Analytics Study What and Why Shoppers Buy

Xconomy

Big stores and brands spend millions in market research to figure out what shoppers want and then model production and creative teams to create those items. Humans are great about saying a lot of things. We’re not that good about actually following through. See: New Year’s diet resolutions or election polls. That tendency affects retailers as well.

Study 52

10 Strategies To Cover New Product Development Costs

Startup Professionals Musings

The “valley of death” is a common term in the startup world, referring to the difficulty of covering the negative cash flow in the early stages of a startup, before their new product or service is bringing in revenue from real customers.

Phoenix Shops Its Cancer Drug as Potential Alzheimer’s Treatment

Xconomy

Over more than two decades, Perry has studied the possibility that diseases like Alzheimer’s may get their start because the body produces too many variants of oxygen, called free radicals, which cause cell damage, and not enough antioxidants to limit the damage.

Bio Roundup: Head and Spine Previews, Biogen Moves, IPO Dreams & More

Xconomy

America continues to suffer from healthcare headaches. Our convoluted private-public insurance system was under scrutiny this week from Democrats, holding a “Medicare for All” hearing in the House , and from Republicans, as several GOP-led states and the Trump administration asked a federal court to sweep away Obamacare. Several companies also want to reduce headaches.

Are We Better People Because of Green Products – Not Really

Alon Schwartz

Are We Better People Because of Green Products – Not Really. Simply put, people who buy green products cheat, lie, and steal more than people who don’t! The research state that: “mere exposure to green products and the purchase of them lead to markedly different behavioral consequences. In line with the halo associated with green consumerism, people act more altruistically after mere exposure to green than conventional products. Do Green Products Make Us Better People.

Are We Better People Because of Green Products – Not Really

Alon Schwartz

Are We Better People Because of Green Products – Not Really. Simply put, people who buy green products cheat, lie, and steal more than people who don’t! The research state that: “mere exposure to green products and the purchase of them lead to markedly different behavioral consequences. In line with the halo associated with green consumerism, people act more altruistically after mere exposure to green than conventional products. Do Green Products Make Us Better People.

Vantage Media Launches New Educational Marketplace Product

socalTECH

Vantage Media said its new marketplace helps schools to reach prospective students, segmented by geography and area of study interest.

Why Open Offices May Be Bad for Your Tech Startup [ Infographic ]

Tech.Co

You, the leader, think of the possibilities for greater collaboration and productivity once the team is all together. However, in recent years, studies have echoed that the open floor concept might be a trap. Your productivity can lower by 15 percent.

Study 155

Silicon Valley Bank Opens Startup Outlook Survey

socalTECH

Silicon Valley Bank , which provides banking services, loans, and other financial products to many startups in Southern California, has opened up its annual Startup Outlook Survey , according to the company this week. silicon valley bank survey loan banking services study

Study 177

10 Elements of a Coaching Culture and Why You Need It

Startup Professionals Musings

In fact, studies have shown that the long-term value of coaching has a return of at least 2x to more than 100x times the cost. business coach business culture business productivity entrepreneur

Coach 92

Tastemade: Our Content Better Than Ads

socalTECH

Santa Monica-based food show producer Tastemade , the venture-backed Youtube show developer, said that it has conducted a brand research study, which finds that brands that integrate into content do far better with viewers than those who use typical advertising. Tastemade said viewers who "will definitely" recommend a product increased 12X with its brand integration versus a typical 30-second ad, and were 31 percent more likely of making a purchase.

Bio Roundup: Merger Drama, FDA Trauma, Big IPOs, CRISPR Fights & More

Xconomy

Two more huge drug companies, Celgene and Bristol-Myers Squibb, learned they would have to leave a big product behind if they want to merge. It was a busy week. If we had to choose a theme, it was all about getting together. Two huge drug companies, AbbVie and Allergan, said they’d be better as one. Twenty Democrats came together across two evenings to bash huge drug companies (among other topics), angling to be the one to challenge Donald Trump next year.

Congrats To All The Winners and Thanks To Our Speakers at #REACHNeXT!

Tech Zulu Event

Verizon , Monster Products , MerchLabs , HIRED , Instart Logic , Zeel , Shootly , Move Loot , Microsoft , American Laser Company , Zirx , DoorDash , Drizly. Green Way Labs develops high-performance cleaning products that are 100% non-toxic. We did it folks!

Girls in STEM and Cyber Security Among Top Startups at Eureka Park 2018

Tech.Co

In a study by the US Department of Commerce , women in STEM jobs earn 33 percent more money than women in non-STEM positions. Their product the Boolean Box , is an all-in-one, hands-on, kit that can introduce your child to computer programming.

eFFECTOR Therapeutics Boosts Series B To $56M

socalTECH

The company said the funding will go towards clinical development of its lead product. effector therapeutics biotech lifescience cancer venture capital sectoral clinical studySan Diego-based eFFECTOR Therapeutics , which is developing gene translation technology to help in the treatment of cancer, has boosted its Series B funding to $56M, the company said Friday. The company--which raised $40M in the round back in December--said the new funding came from Sectoral Asset Management.

Led by LA-based March Capital, Astound raises $15.5 million for employee help desk automation services

TechCrunch LA

For co-founder and chief product officer Dan Turchin, the company is the culmination of decades of work spent developing tools for human resources and employee services. A study from McKinsey indicates that 70 percent of companies will bring in at least one automation technology by 2030.

Help 145

Beyond Meat prices its public offering

TechCrunch LA

Impossible Burger is another well-financed startup making burger alternatives, as is the current king of animal-free condiments, Just , which is looking at lab-grown meat on its product roadmap.