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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Link has a summary of his argument plus a great video). You might write a piece now and then that catches fire but there is nothing repeatable that would be useful for a business.

Marketing 379
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10 Keys to Making an Entrepreneur Website Credible

Startup Professionals Musings

Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Don’t forget basic Search Engine Optimization (SEO) so search engines improve your ranking. In summary, a startup with no website, or a website with no credibility will kill your business. They will exit quickly.

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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? Blogging is an important way to build an audience and also drive SEO traffic. I was an entrepreneur.

Blogging 286
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8 Ways That Blogging Will Kickstart Your Startup

Startup Professionals Musings

In this age of relationships, you, the entrepreneur, are a very important element of your new brand, and it’s never too early to start marketing the value of your expertise, insights and ideas. Every entrepreneur should count on at least a couple of adjustments or pivots before they get it right.

Blogging 110
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Get to Know Richard de Silva of Highland Capital

Both Sides of the Table

I took the opportunity this past week to publish summary notes of some of the VCs and entrepreneurs I had interviewed on This Week in VC. Back to regular writing this week so check back in. TWIVC Summary – Richard de Silva. Are you thematic in your investing or entrepreneur focused? (11:40-14:15). Thank you. (if

Capital 265
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10 Steps to a Memorable Website for Your Startup

Startup Professionals Musings

Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Don’t forget basic Search Engine Optimization (SEO) so search engines improve your ranking. In summary, a startup with no website, or a website with no credibility will kill your business. They will exit quickly.

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What I Would Look for When Choosing a VC – Knowing What I Know Now?

Both Sides of the Table

So I thought I’d write about out with what I would look for in a VC knowing what I know now and why. SEO marketing vs. social marketing. Summary: Team Leadership skills, operating knowhow and industry knowledge are all tremendously important. Most VCs are book smart. Think of web vs. mobile. Traditional software vs. SaaS.