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Pour And Stir I – In Pursuit Of The Ideal Business Model

InfoChachkie

Note: This is Part I in a three-part series on The Perfect Business Model. I am not a Muslim scholar, but a layman’s interpretation of this tradition of intentional errors is that it arises from the belief that attempting to emulate God’s perfection is sinful. . Click here for Part II , and Part III. Ideal Business Model Attributes.

Customer 153
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Why GoToMeeting’s SaaS Playbook Wouldn’t Work Today

InfoChachkie

It was a decade ago that I led the sale of Expertcity (creator of GoToMeeting) to Citrix. We spent so voraciously because we had a pour and stir business model. I knew that every dollar I spent to acquire a customer resulted in a 4x return. I couldn’t spend money fast enough.

SaaS 100
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10 Reasons To Start A Company In An Economic Downturn

InfoChachkie

There has recently been a common theme among the entrepreneurs I have interviewed and the conferences I have attended: despite the relatively weak state of the world economy, now is a great time to create a high-tech startup. If there was ever a time to start a company, this is it.”. Basically, everything is free.

Company 257
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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

I know half the money I spend on advertising is wasted, but I can never find out which half.” As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. John Wanamaker.

Customer 164
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Sales Kids With Grit – Web 2.0 Paper Routes

InfoChachkie

In addition to all of them reaching the pinnacle of their chosen professions, they also all started their careers performing the same job. Surely a savvy, modern-day entrepreneur can utilize online tools to leverage young peoples’ collective energy and fervor. . All of these extremely successful individuals were paperboys*.

Web 2.0 222
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UnVenture Capitalists: Seek Investors Aligned With Your Interests, Not Their Egos

InfoChachkie

In the early 1970s, the Seven-Up Company devised an ingenious plan to market its flagship soda. The campaign was so successful it eventually catapulted 7-Up’s sales to rival that of both Coke and Pepsi, making it the third most popular soft drink in the US. Collapsing Startup Costs. free weekly Infochachkie articles!

article thumbnail

UnVenture Capitalists: Seek Investors Aligned With Your Interests, Not Their Egos

InfoChachkie

In the early 1970s, the Seven-Up Company devised an ingenious plan to market its flagship soda. The campaign was so successful it eventually catapulted 7-Up’s sales to rival that of both Coke and Pepsi, making it the third most popular soft drink in the US. Collapsing Startup Costs. free weekly Infochachkie articles!