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6 Tips For A Marketing Focus To Match Your Solution

Startup Professionals Musings

Getting customer attention often takes more innovation today than solving the tough technical problems. As a business adviser, I still see too many new venture founders who skimp on their marketing focus, or start too late. It works in fashion, real estate, and certainly in the technical world.

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Get a Technical Degree But Entrepreneurial Spirit

Startup Professionals Musings

Many believe that entrepreneurs are born, not made. While I agree that successful company builders usually have a natural inclination to be entrepreneurs, a good education helps polish that apple. We can all point to examples of successful entrepreneurs who dropped out of college, but still went on to make a big impact.

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Three Words Entrepreneurs (and VC’s) Should Take to Heart

Both Sides of the Table

But as I rose in my career (and post MBA) I moved into a role in which I was to advise board-level executives on topics where I was expected to rapidly become an expert. Some areas were easy because they were technical and the answer was knowable or estimate-able. And I encourage entrepreneurs to triangulate as well.

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If You Don’t Define Your Personal Brand the Market Will

Both Sides of the Table

I have long advised startup companies that if you don’t control your messaging somebody else will and your potential customers will form impressions of you shaped by somebody else or by nobody at all. For 1991 I was very technical and also had a lot of practical business implementation experience in technology. ” F**k.

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Catch #Mindshare50 Talks Live on TechZulu

Tech Zulu Event

Here are just a few: Nolan Bushnell , a seasoned entrepreneur who founded both Atari, Inc. His set of studies include examining the conscious control of single neurons in humans, the ability to affect altered states of consciousness as dreams or sleep, and the ability of humans to regulate high-level emotions. 12pm: BODY. Interview).