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6 Tips For A Marketing Focus To Match Your Solution

Startup Professionals Musings

Getting customer attention often takes more innovation today than solving the tough technical problems. As a business adviser, I still see too many new venture founders who skimp on their marketing focus, or start too late. If marketing is not your thing, then you need to find a partner or outside expert to help you.

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Three Words Entrepreneurs (and VC’s) Should Take to Heart

Both Sides of the Table

She started with a story — a parable — as Jewish people are wont to do. You should be asking yourself … how could two boys go down the chimney and one ended up dirty and the other ended up clean?!’ Learning comes from starting with a point-of-view that says, “I don’t know.”

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If You Don’t Define Your Personal Brand the Market Will

Both Sides of the Table

I have long advised startup companies that if you don’t control your messaging somebody else will and your potential customers will form impressions of you shaped by somebody else or by nobody at all. For 1991 I was very technical and also had a lot of practical business implementation experience in technology.

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Get a Technical Degree But Entrepreneurial Spirit

Startup Professionals Musings

Many believe that entrepreneurs are born, not made. While I agree that successful company builders usually have a natural inclination to be entrepreneurs, a good education helps polish that apple. Of course, there's no law saying you have to go to college to start a business. Why not try to follow in his footsteps?

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Catch #Mindshare50 Talks Live on TechZulu

Tech Zulu Event

Here are just a few: Nolan Bushnell , a seasoned entrepreneur who founded both Atari, Inc. There are already hundreds of cultured Angelenos signed up and ready to converge on downtown LA’s Arts district to experience the mind-meld of Mindshare 50. for ourselves, our culture, and our planet. Don’t worry TechZulu has your back.