Remove thrill-the-messenger
article thumbnail

ConTraps Part II – Contract Traps Entrepreneurs Should Avoid At All Costs

InfoChachkie

As shown at left, Google’s initial go-to-market strategy included syndication of its search capabilities to third-party sites, including Yahoo and AOL. As shown at left, Google’s initial go-to-market strategy included syndication of its search capabilities to third-party sites, including Yahoo and AOL. Kiss of Death ConTraps.

article thumbnail

ConTraps Part II – Contract Traps Entrepreneurs Should Avoid At All Costs

InfoChachkie

As shown at left, Google’s initial go-to-market strategy included syndication of its search capabilities to third-party sites, including Yahoo and AOL. As shown at left, Google’s initial go-to-market strategy included syndication of its search capabilities to third-party sites, including Yahoo and AOL. Kiss of Death ConTraps.

article thumbnail

Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

In the example above, you may find that although radio listeners cost $50 more than your average cost per customer, they may correspondingly have a longer life and thus a higher lifetime than your average customer. Thus, avoid link farms, mindless keyword content and similar techniques designed to make your site more Google friendly.

Customer 164