Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. ” Here are some examples: 1. Online marketing uses techniques for driving promotion and place.

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). My general rule is that it’s good to be stealth in the early days while you’re building your product and testing your market. I think a great example right now is turntable.fm.

Marketing 380

Marketing Startup Press Technical Advisors 380

Both Sides of the Table

MARCH 25, 2016

The questions that a VC mulls before writing a check are precisely the questions you should be asking yourself. I like to use the example of a company I backed called MakeSpace because it’s such an easy an obvious market to understand. Market Size. MakeSpace provides physical storage. Let me be very direct.

Startup 150

Startup Marketing Study SEO 150

InfoChachkie

DECEMBER 2, 2009

In the example above, you may find that although radio listeners cost $50 more than your average cost per customer, they may correspondingly have a longer life and thus a higher lifetime than your average customer. No one wakes up and says to themselves, “I need to buy that product I have never heard of before.” It does not happen.

Customer 164

Customer Custom Advertising SEM 164

Startup Professionals Musings

FEBRUARY 21, 2011

You don’t need to invent an innovative product to be a real entrepreneur. They are not the generalists required for new product startups. Here are a few examples: Marketing specialists. Writing specialists. Many of these new entrepreneurs were regular employees a few years ago, focused on a skill specialty.

Entrepreneur 89

Entrepreneur Services Product Search Engine Optimization 89

Both Sides of the Table

MARCH 1, 2011

You have to build a product that people really love. Let me say this – whether you believe in marketing at startups or not, I think we’d all agree that you can’t have a great marketing program around a mediocre product. You need to start with an amazing product and no amazing product is built without talent.

Entrepreneur 398

Entrepreneur Startup Writing Blogging 398

Startup Professionals Musings

SEPTEMBER 15, 2013

You don’t need to invent an innovative product to be a real entrepreneur. They are not the generalists required for new product startups. Here are a few examples: Marketing specialists. Writing specialists. Many of these new entrepreneurs were regular employees a few years ago, focused on a skill specialty.

Entrepreneur 106

Entrepreneur Services Search Engine Optimization Startup 106