Startup Professionals Musings

AUGUST 18, 2013

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 102

Social Media Media Product Metrics 102

Startup Professionals Musings

SEPTEMBER 16, 2023

Investors and partners now look only for a framework of your business essentials, within the context of your opportunity, solution, and financials. Establishing your brand with interactive social media. The cost of social media done well is low. Just make sure you can fill in all the details.

Entrepreneur 104

Entrepreneur Startup Social Media News 104

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media. Real customers.

Marketing 100

Marketing Social Media Framework Media 100

Startup Professionals Musings

JULY 27, 2012

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 91

Social Media Media Metrics SEO 91

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media. Real customers.

Advertising 66

Advertising Marketing Startup Framework 66

Startup Professionals Musings

APRIL 7, 2021

The basic alignment framework of strategy, customers, people, and processes hasn’t changed, but the pace of technological, competitive, and social change has increased at an amazing rate. Re-evaluate processes as they are today and set metrics to better represent the new sales, operational, and service needs.

Social Media 143

Social Media Startup Framework Course 143

Startup Professionals Musings

NOVEMBER 28, 2020

Investors and partners now look only for a framework of your business essentials, within the context of your opportunity, solution, and financials. Establishing your brand with interactive social media. The cost of social media done well is low. Just make sure you can fill in all the details.

Tips 161

Tips Startup Social Media News 161

socalTECH

JUNE 15, 2017

The company recently raised $8M in a funding from Evolution Media, Aspect Ventures, Upfront Ventures, as well as a long list of angels. I was a digital media agent at the United Talent Agency for five years, prior to founding Stem. However, in starting a company, there are so many other qualitative metrics that matter.

Startup 140

Startup Content Metrics Platform 140

Startup Professionals Musings

JUNE 15, 2016

It is search engines, web content, blogs, social media, e-mail direct, on one of many mobile-phone approaches? Every entrepreneur needs a strategy, and some metrics to measure what’s working and how much it costs. Encourage ongoing social media customer conversations. Social media is the ideal vehicle for these conversations.

Marketing 58

Marketing Startup Social Media Newsletter 58

Startup Professionals Musings

MAY 4, 2016

Investors and partners now look only for a framework of your business essentials, within the context of your opportunity, solution, and financials. Establishing your brand with interactive social media. The cost of social media done well is low. Just make sure you can fill in all the details.

Startup 61

Startup Social Media News Tool 61

Startup Professionals Musings

AUGUST 21, 2013

The basic alignment framework of strategy, customers, people, and processes hasn’t changed, but the pace of technological, competitive, and social change has increased at an amazing rate. Re-evaluate processes as they are today and set metrics to better represent the new sales, operational, and service needs.

Startup 94

Startup Social Media Entrepreneur Framework 94

TechCrunch LA

FEBRUARY 20, 2019

Startups either get three dozen term sheets or none at all, since every firm is walking around with the same frameworks and metrics in their head. Some more on metrics design and quantification. You allow us to get off the ad-laden media churn conveyor belt and spend quality time on amazing ideas, people, and companies.

Venture Capital 202

Venture Capital Startup Technical Review Invest 202

Startup Professionals Musings

JULY 24, 2012

The basic alignment framework of strategy, customers, people, and processes hasn’t changed, but the pace of technological, competitive, and social change has increased at an amazing rate. Re-evaluate processes as they are today and set metrics to better represent the new sales, operational, and service needs.

Entrepreneur 93

Entrepreneur Social Media Startup Framework 93

SoCal CTO

JUNE 9, 2010

Now, thanks to social media, you don't have to outspend. A FB ad targeted at one person (my wife) - Gabriel Weinberg , May 14, 2010 The other day I gave a presentation with Steve Welch on the use of social media in politics. it’s about measuring online influence and I’m big on metrics as a key element of business planning; 2.)

Startup 248

Startup Venture Capital Conference Social Media 248

Tech Zulu Event

JANUARY 20, 2014

Natural language merchandiser Compare Metrics. It’s as subtle, yet important, as the distinction between “social marketing” and “social media.” Addison, Texas is home of The open source eCommerce framework Broadleaf. Offline engagement platform EyeQ. One of Austin’s fastest growing companies, product video producer Invodo.

Technical Review 71

Technical Review Commerce Yahoo Web 71