Startup Professionals Musings
MAY 21, 2022
The case for zero paid media as the new marketing model was highlighted a few years ago in the classic book, “ Z.E.R.O. ” by Joseph Jaffe and Maarten Albarda, both experienced marketers working with new companies, as well as larger firms. They advocate investing in their new framework, where the Z.E.R.O. Earned media.
Startup Professionals Musings
SEPTEMBER 16, 2023
The rate of new entrepreneurs increased between 2013 and 2021, from 280 to 360 out of 100,000 of the adult population. They helped create over 5 million new businesses in 2022, a forty percent increase over the previous year. But for founders who do their homework, the cost of entry is lower and the opportunity is higher than ever.
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Startup Professionals Musings
AUGUST 24, 2019
The case for zero paid media as the new marketing model was highlighted in the classic book, “ Z.E.R.O. ” by Joseph Jaffe and Maarten Albarda, both experienced marketers working with new companies, as well as larger firms. They advocate investing in their new framework, where the Z.E.R.O. Earned media.
Startup Professionals Musings
NOVEMBER 28, 2020
The rate of new entrepreneurs increased between 2013 and 2019, from 280 out of 100,000 to 310 out of 100,000 of the adult population. Over 600,000 new businesses were created in the last year, or over one per minute of every day. The days of lengthy, text-heavy, business plan documents prepared by expensive experts are behind us.
Startup Professionals Musings
SEPTEMBER 3, 2017
The case for zero paid media as the new marketing model was highlighted in the classic book, “ Z.E.R.O. ” by Joseph Jaffe and Maarten Albarda, both experienced marketers working with new companies, as well as larger firms. They advocate investing in their new framework, where the Z.E.R.O. Earned media.
Startup Professionals Musings
JANUARY 23, 2015
The case for zero paid media as the new marketing model was highlighted in a recent book, “ Z.E.R.O. ” by Joseph Jaffe and Maarten Albarda, both experienced marketers working with new companies, as well as larger firms. They advocate investing in their new framework, where the Z.E.R.O. Earned media.
Startup Professionals Musings
OCTOBER 20, 2013
The case for zero paid media as the new marketing model was highlighted in a new book, “ Z.E.R.O. ” by Joseph Jaffe and Maarten Albarda, both experienced marketers working with new companies, as well as larger firms. They advocate investing in their new framework, where the Z.E.R.O. Earned media.
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