Framework, Pricing and Snapchat - Southern California Tech Central

Here’s What’s Driving Collaborative Consumption and Where the Market May Head Next

Both Sides of the Table

JUNE 9, 2013

The topic of the conference was “The Sharing Economy” and as I read many of the session title descriptions I realized that people would be talking more about “collaborative consumption” (think airbnb, taskrabbit, uber) than about why people are sharing more on Instragram & Snapchat. Prices down. Network Up.

Marketing

Marketing Course Pricing Networking

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

JANUARY 12, 2014

We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework.

Marketing

Marketing Startup SEM SEO

The Case For & Against Cryptocurrencies (for those tired of all the noise)

Both Sides of the Table

SEPTEMBER 17, 2017

My goal is to lay out a basic framework for anybody unsure whom to listen to as a way of helping you think about a way to orient your own views. Our social graphs are locked in Facebook, Twitter and Snapchat. I also hope to lay out a way to develop a healthy degree of skepticism for the more outlandish arguments.

Course

Course Startup Framework Marketing

Here’s What’s Driving Collaborative Consumption and Where the Market May Head Next

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

The Case For & Against Cryptocurrencies (for those tired of all the noise)

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