article thumbnail

Why Your Startup Needs a Sales Methodology

Both Sides of the Table

I’m going to set up the framework today and in future posts I’ll drill down into each area. If they don’t then it’s a case of putting your prospect into a “marketing funnel” so that non-sales resources can focus on staying in touch with the customer through white papers, seminars, etc. We called our methodology PUCCKA.

Sales 393