Both Sides of the Table

JULY 14, 2010

So many CEO’s just carry on being … CEO’s –> fund raise, get media attention, attend conferences, hire staff, “set direction&# , whatever. But this leads to organizational drift because staff will continue to produce “work.&#. Let me give you an example.

Startup 323

Startup Press Development Team Review SEM 323

SoCal CTO

FEBRUARY 25, 2009

Now, given our current economic crisis and VC ‘challenges’, the barriers to funding have gone up significantly as well. Fantastic post by Christian Gammill - Startup Delta Force… From a competitive perspective (e.g. all the other folks out there that will try to enter the same market) the barriers have been dropping over the last few years.

Startup 150

Startup SEM IP SEO 150

Both Sides of the Table

MAY 15, 2010

We’re staring to get the hang of how to divide the show up into talking about deals but also talking about issues for entrepreneurs during funding. Next Wednesday we’ll have Dana Settle of Greycroft Partners, a New York / LA early-stage venture capital fund. short answer: very, very rarely. But it does happen.

Venture Capital 286

Venture Capital Startup Advertising Redpoint 286

Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). And example is lumping your VC funding announcement into a story about major customers wins, product features or key milestones. A funding announcement is a stand-alone event.

Marketing 380

Marketing Startup Press Technical Advisors 380

socalTECH

MAY 5, 2009

We had the chance to talk with co-founder John Tomich about the funding and the firm, which operates e-commerce sites for fashion brands and others. The sixth is marketing analytics, including SEM/SEO, collecting customer names, emails -- we use ExactTarget for emails, and Omniture for Analytics. in a Series A venture round.

Venture Capital 113

Venture Capital SEM Commerce SEO 113

socalTECH

SEPTEMBER 14, 2009

We're self funded as our own angel investor, and we thought based on the numbers in Hawaii it would be a nice sideline. We bat about 800 in terms of people buying off on the idea, who understand the bigger reach we have on the Internet, and the more SEO/SEM we do, which delivers business to them that they wouldn't have gotten otherwise.

Activity 164

Activity Startup Sites Web 164

Both Sides of the Table

MARCH 25, 2016

Equally, hoping to unseat TripAdvisor without understand their SEO strengths and how much it would cost to knock them down would be naïve. That marketing can be PR or SEO or influencer distribution or other forms of “unpaid” marketing. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc.

Startup 278

Startup Marketing Study SEO 278