Startup Professionals Musings

APRIL 16, 2023

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly. Some consider direct mail very expensive or dead as a lead-generation tool. Social-media advertising.

Marketing 114

Marketing Invest Social Media SEM 114

Startup Professionals Musings

JULY 20, 2020

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly. Some consider direct mail very expensive or dead as a lead-generation tool. Social-media advertising.

Customer 146

Customer Custom Marketing Startup 146

Startup Professionals Musings

MARCH 16, 2014

Concentrate elsewhere on the near-term marketing activities (which are also expensive) for this round of funding. There are multiple low-cost website tools available, like Adobe Dreamweaver, which allow you to do your own work and save thousands of dollars, but a budget of $10,000 is a good starting point. Marty Zwilling.

Marketing 102

Marketing Funding Social Media SEM 102

Startup Professionals Musings

AUGUST 17, 2018

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly. Some consider direct mail very expensive or dead as a lead-generation tool. Social-media advertising.

Social Media 55

Social Media SEM Startup Advertising 55

Both Sides of the Table

FEBRUARY 7, 2013

We generally have a policy to only fund entrepreneurs once the first version of a product has shipped or it near to shipping. So I asked Ethan to build his product first and then we would fund. I asked him if he would consider raising $3m in stead and we would put up most of the funds. We like to be able to see the concept.

CTO Coach 359

CTO Coach Google CTO Hire Yammer 359

Startup Professionals Musings

APRIL 25, 2014

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly. Some consider direct mail very expensive or dead as a lead-generation tool. Social-media advertising.

Startup 99

Startup Social Media SEM Advertising 99

Startup Professionals Musings

AUGUST 6, 2016

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly. Some consider direct mail very expensive or dead as a lead-generation tool. Social-media advertising.

Customer 60

Customer Custom Marketing Social Media 60