Geni Media Social Media Writing 
TechCrunch LA
APRIL 23, 2018
McFedries, brud ‘s founder and chief executive, confirmed that the Miquela account had been hacked in a text exchange with me, writing, “some redditor idiots hacked the page we think.” “[Manufacturing] social influence.” ” That was a lie. It worked. .
TechCrunch LA
NOVEMBER 4, 2019
Next she took to Instagram, a new social media platform that quickly became the most effective tool in a blogger’s toolkit. The first phase was the rise of the media platforms: YouTube, Instagram, etcetera, that allowed creatives to build audiences. With new followers — today her account, @weworewhat , has 2.2
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