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YP Launches New Organic SEO Service

socalTECH

Startup technology veteran and Idealab alumni Stu MacFarlane, who is now Executive Vice President of Products and Marketing at YP said the new product helps local businesses connect with consumers by providing a strong SEO strategy. YP runs the yellowpages.com site. Pricing on the new offering was not announced. READ MORE>>.

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UberMedia In Deal With Shopping Mall Data Provider

socalTECH

Pasadena-based UberMedia , the Idealab-backed company which is now working on mobile location data, has linked up with shopping mall data provider Directory of Major Malls (DMM), and business intelligence consultanty B.I. UberMedia said the data will be available to retailers in formats for Tableau, Alteryx, ArcGIS and Google Earth.

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Interview with Jon Waterman, Founder and CEO of Ad.net

socalTECH

Jon Waterman: We envision ourselves today as a marketplace outside Google and Bing. Our core competency, historically, has been in the pay-to-click space, but we've focused completely outside of Google and outside of Bing. Talk about the market, when you say you're outside Google and Bing, explain what that means?

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This Week in VC with Jim Armstrong of Clearstone

Both Sides of the Table

They were started in affiliation with IdeaLab and were the first-round lead in PayPal. Palm (acquired by HP ) – In our interview we talked about how transformational mobile computing is and why it’s different than web computing (e.g. Investors: Google Ventures. Now Google is a VC. Terms not disclosed.

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Elementary Robotics raises cash to expand in Los Angeles’ growing robotics hub

TechCrunch LA

Elementary Robotics was co-founded by Bill Gross, the brains behind an increasingly resurgent Idealab incubator, and Arye Barnehama, a former head of design at the augmented reality startup DAQRI. Barnehama was tight-lipped about the specifics of the technology that Elementary is using for its robotic stack.

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This Week in Venture Capital – Episode 2

Both Sides of the Table

plus a large settlement on patent disputes paid from Google) so Bill did well on it. He’s behind IdeaLab and has created many interesting companies including innovating in solar energy ( eSolar ) and electric cars ( Aptera ). Google had huge destination traffic. It kicked Google Video’s ass. billion to Yahoo!

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

At at time where nearly all advertising was purchased on a CPM (cost per thousand) basis and not very measurable this was a huge innovation that should be credited to Bill Gross, the founder of IdeaLab. But of course Google eventually became the massive winner in this category. There is clearly a lot of inefficiency in this process.