socalTECH

APRIL 21, 2009

Woodland Hills-based ReachLocal has launched a new, online marketplace for local advertising, saying Monday that it has created a new "ReachLocal Xchange" platform which will allow websites to tap into local advertisers.

ReachLocal 113

ReachLocal Woodland Hills Advertising Yahoo 113

socalTECH

FEBRUARY 18, 2009

Woodland Hills-based ReachLocal , which operates a service to help small and medium sized businesses place online advertising, said this morning that it is adding a online display advertising product to its mix. The firm is backed by $67.9M in venture capital from VantagePoint Venture Partners, Rho Ventures and Galleon Crossover Fund.

ReachLocal 100

ReachLocal Advertising Woodland Hills Yahoo 100

Both Sides of the Table

APRIL 17, 2012

The birthplace of sponsored search (Overture), semantic search (Applied Semantics which became Google AdSense), comparison shopping (ShopZilla, PriceGrabber) and many others. ZestCash, founded by Douglas Merrill, former CIO of Google [Hollywood]. An innovator in technology, especially monetization. North of the 101].

Startup 304

Startup Venture Capital Los Angeles Woodland Hills 304

socalTECH

FEBRUARY 10, 2009

Late last year, we had the chance to talk with Velocity Interactive's Ross Levinsohn about their investment in Woodland Hills-based FatTail (www.fattail.com). We have hundreds, and hundreds of web sites where their ad inventory is being managed by the product. That has been in the market since 2004.

Advertising 127

Advertising Startup Sales Tool 127