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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

My firm, GRP Partners, invested in the company that innovated this entire category – Overture (formerly known as GoTo.com). I believe that many social networks confused this idea. Search will remain big but stream is an increasing method of discovering information and therefore driving web traffic.

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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

My firm GRP Partners recently funded a young LA based company named Ad.Ly was the “static&# web. Traditional media companies published their stories on the web. was the 2-way web. I then remember when Amazon started selling books on the web. Advertising has driven the majority of Internet innovation.

Ideas 286
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Top 29 Startup Posts May 2010

SoCal CTO

My Obsession With The Product - Feld Thoughts , May 3, 2010 For some reason I’ve been doing a lot of interviews lately. The Yin and Yang of Product and Engineering - A VC : Venture Capital and Technology , May 22, 2010 For a tech company, product and engineering are the heart and soul of the business.

Startup 248
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TechZulu Live from StartupDemo

Tech Zulu Event

For those of you who may not know about StartupDemo, it is an event that TechZulu and Schmoozd have partnered up to bring you some of the hottest startups around. StartupDemo is an opportunity for early stage startups to showcase their new products and/or services. Mark Suster , GRP Partners. Adrenaline Fueled Angel.

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StartupDemo Was a Huge Success!

Tech Zulu Event

Mark Suster , GRP Partners. Topic discussion: Impact of social media on startups and on funding leads for investors. Investment trends in startups that are about or related to social media. enables developers to sell cross-platform web-apps that optimize to your mobile device. Panel speakers: Paige Craig , aka.

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Guide to the LA Startup Community

SoCal Delicious

MySpace is one of the world’s largest social networks, with about 125 million users. Mark Suster – GRP Partners Mark joined GRP Partners in 2007 after having worked with GRP for nearly 8 years as a two-time entrepreneur. Why should a startup thinking about moving to a new place choose LA?

Guide 42
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Why I’m Doubling Down on the Twitter Ecosystem

Both Sides of the Table

Today I’m announcing that GRP Partners is doubling down on the Twitter ecosystem by investing in DataSift , a company who provides a real-time data platform and tools to third-party developers and corporations. And better yet, the company has a product that will turn the stream into a lake. What does that mean?

Platform 307