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Ad.ly, Diversifying From Twitter, Looks To Facebook

socalTECH

said its advertisers now include firms such as Microsoft, Sony, Toyota, American Airlines, Coca-Cola, and NBC, and that it has more than 70,000 influencers using its services to place brand promotions and micro-endorsements into the various social networking services it supports. READ MORE>>.

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Want to Start a Technology Company in LA?

Both Sides of the Table

Never say never – GRP Partners is actually looking very closely at a company in its A round that is raising a large sum of money. my firm, GRP Partners, was an investor). Scott Painter , founder of CarsDirect has created two new generation LA startups (Zag and TrueCar, both backed by GRP Partners).

Company 290
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Why Aren’t There More Female Entrepreneurs?

Both Sides of the Table

Even more interesting is that at GRP Partners (the VC firm where I’m a partner) our two most successful returns from our previous fund [which is ranked as the top performing fund in the country for its 2000 vintage according to Prequin] were both run by women! Perhaps it’s because everybody used to watch LA Law.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

My firm, GRP Partners, invested in the company that innovated this entire category – Overture (formerly known as GoTo.com). I believe that many social networks confused this idea. Social networks continue to drive conversion of marketers. Not necessarily in the shopping mindset.

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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

My firm GRP Partners recently funded a young LA based company named Ad.Ly People mistook the fact that these text advertisements worked in Google to say they would work in social networks. So PPC (pay-per-click) advertising on social networks has performed poorly to date.

Ideas 286
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TechZulu Live from StartupDemo

Tech Zulu Event

Mark Suster , GRP Partners. Topic discussion: Impact of social media on startups and on funding leads for investors. Investment trends in startups that are about or related to social media. Bring your products to your Customers, their social network and their influencers with DoTogether Hosted Facebook Applications.

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StartupDemo Was a Huge Success!

Tech Zulu Event

Mark Suster , GRP Partners. Topic discussion: Impact of social media on startups and on funding leads for investors. Investment trends in startups that are about or related to social media. Bring your products to your Customers, their social network and their influencers with DoTogether Hosted Facebook Applications.