socalTECH
JUNE 16, 2009
Los Angeles-based Ace Metrix is looking to apply analytics to the television advertising market, saying this morning that it has launched a service which helps advertisers measure persuasion and watchability of their advertising. Hummer Winblad's Ann Winblad and Palomar's Jim Gauer sit on the firm's board.
socalTECH
SEPTEMBER 24, 2009
Los Angeles-based Ace Metrix , which is venture backed by Hummer Winblad Venture Partners and Palomar Ventures, said today that it has rolled out a number of enhancements to the firm's service for the advertising market. The service also helps companies compare the effectiveness of those ads versus ads from competitors and others.
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socalTECH
SEPTEMBER 30, 2009
The fund is just celebrated its first year in business, so we thought we'd catch up with Brian to hear more about what the firm is investing in, the challenges of raising a venture fund in this market, plus his view on the Los Angeles venture market. Let's start with an overview of the fund. What do you invest in?
socalTECH
JULY 8, 2009
Ace Metrix is venture backed by Hummer Winblad, and Palomar Ventures. I also wanted to find better analytics, to help agencies sell great work, which is an important part of our offering. Luckily enough, we were able to get the attention of Hummer Winblad, and specifically, Anne Winblad, as well as Jim Gauer at Palomar Ventures.
Both Sides of the Table
JUNE 23, 2015
Today is a huge validation for Crosscut and continued faith that LPs that any national VC would covet are placing on the LA market and two great institutions – The James Irvine Foundation and Top Tier Capital – have underscored this by backing Crosscut. LA has grown up a lot over the past 5 years.
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