L.A. Business Journal

SEPTEMBER 6, 2021

s revenue product strategy team, James Borow said he has seen firsthand the struggles that small businesses face in advertising and marketing. As an alum of social media giant Snap Inc.’s

Social Media 241

Social Media Help Advertising Media 241

Startup Professionals Musings

JUNE 27, 2022

The challenge in to know when and how to ask for help, and not let bravado and ego mask anxieties. The best people know when they don’t know, and know how to find the right help. Unfortunately, too many entrepreneurs I know are terrible at finding and accepting help. You have no idea how to pivot with the latest market trends.

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Help Startup Entrepreneur Mentor 131

Berkonomics

FEBRUARY 18, 2021

First, let’s recall the four “P’s” of marketing. Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. More we are taught in marketing classes.

Marketing 156

Marketing Demand Class Pricing 156

socalTECH

SEPTEMBER 3, 2020

Fountain Valley-based HyperX , the gaming accessories arm of Kingston Technology, is taking aim at the education market this year--saying it is offering up deals on its gaming peripherals specifically for helping students in virtual class sessions.

Education 124

Education Marketing Class Help 124

socalTECH

AUGUST 17, 2021

El Segundo-based Wpromote is launching a new marketing technology platform, the company said today, which it says will help complement its performance marketing services. Pricing on the tools were not announced.

El Segundo 113

El Segundo Platform Marketing Pricing 113

Both Sides of the Table

APRIL 21, 2020

Harry was gracious enough to invite me back so this past week we recorded an episode discussing the current market environment. Nobody will be immune because in a bull market executives are paid to “innovate” so they sign software contracts and run projects. If you’re a clear “market winner” like Stripe, Robinhood or Airbnb.

Venture Capital 263

Venture Capital Marketing Startup Writing 263

TechCrunch LA

SEPTEMBER 7, 2021

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. They also have a very smart and efficient approach to creative development that was critical to helping us scale,” she wrote. (If Why do you think that performance marketing is the right fit for DTC?

Commerce 211

Commerce Content Marketing Startup 211

Startup Professionals Musings

JANUARY 4, 2023

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. No one wants to call an 800-help-line anymore.

Marketing 107

Marketing Technical Review Startup Innocal 107

socalTECH

JULY 22, 2020

Los Angeles-based CreatorIQ which develops influencer marketing software, has raised $24M in a Series C funding round, the company said on Wednesday. According to CreatorIQ, it helps power global influencer marketing for brands such as Disney, Salesforce, Sephora, adn Unilever.

Software 127

Software Marketing Equity Los Angeles 127

Startup Professionals Musings

SEPTEMBER 22, 2022

Great marketing is required to generate revenue and grow every business, especially new businesses which have no brand recognition nor loyal customer base. I also look for a commensurate portion of the plan describing the specific innovative marketing deliverables, beyond the traditional marketing items.

Marketing 133

Marketing Customer Custom Outsource Development 133

socalTECH

JULY 12, 2019

Santa Monica-based MomentFeed , which develops software that helps national brands manage their location-based information, such as information about their network of retail stores, has named Jim D'Arcangelo as its new Chief Marketing Officer (CMO) and Head of Business Development. READ MORE>>.

Marketing 113

Marketing Southern California Santa Monica High Tech 113

Both Sides of the Table

APRIL 3, 2014

Features don’t win or lose sales – especially in nascent markets. there is a nascent industry to try and help you with this, too. Don’t get my wrong – a great looking product can really help support a sale. The marketing guys blame the sales guys who can’t close their leads.

Sales 382

Sales Help Startup Pricing 382

Startup Professionals Musings

MAY 15, 2020

Traditional marketing may be adequate for linear growth, but it likely won’t catapult you to Amazon’s unicorn status , or make waves in the business world. For example, I usually hear about an aggressive marketing budget, with a plan to penetrate a few big retail chains, and some videos to catch your attention on YouTube.

Marketing 170

Marketing Startup Examples Customer 170

socalTECH

SEPTEMBER 23, 2019

So, to help other female entrepreneurs, they founded TuesdayNights (www.tuesdaynights.org), a group in LA which helps female entrepreneurs connect with capital and each other to improve their access to capital. That's something that TuesdayNights provides, which is connecting women with other women that can help him.

Help 224

Help Entrepreneur Capital Startup 224

socalTECH

JANUARY 16, 2020

Los Angeles-based FabFitFun , which offers up a seasonal "box" with a collection of products in the beauty, fashion, fitness, wellness, home, and tech areas, has named its very first Chief Marketing Officer.

Marketing 100

Marketing Netflix Media Los Angeles 100

socalTECH

JUNE 15, 2020

Recently, A new, nonprofit organization, Gift A Plate (www.giftaplate,org), launched effrts in Los Angeles, to allow people to donate to help both restaurants and families in need. The organization said it is looking to help aid restaurants and families who have been greatly impacted by COVID-19 in LA.

Help 173

Help Startup Platform Southern California 173

Startup Professionals Musings

APRIL 10, 2020

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. No one wants to call an 800 help line anymore.

Mobile 173

Mobile Marketing Technical Review Startup 173

Startup Professionals Musings

JUNE 24, 2020

As a frequent advisor to new entrepreneurs and startups, I often hear your frustration with being treated differently from other startups by investors, on expectations for valuation , traction, and market size. On the other hand, if the market is super-hot, many will be willing to jump in to make your case.

Marketing 174

Marketing Startup Artificial Inteligence Technical Review 174

socalTECH

APRIL 16, 2019

Santa Barbara-based software developer HG Insights is powering a new market research offering from research and advisory giant Forrester, to power Forrester's new Business Technographics Service.

Research 133

Research Marketing Santa Barbara Sales 133

Startup Professionals Musings

AUGUST 3, 2022

In my role of business advisor to startups, I often recommend these to increase initial brand identity and market penetration. With the rate of market change today, and the advent of worldwide competitors, you need every strategy you can muster to keep up, and respond quickly to new threats.

Marketing 119

Marketing Social Media Mentor Conference 119

Startup Professionals Musings

FEBRUARY 19, 2023

The common reason given is that this prevents any competitor from stealing their idea and beating them to market. If there really are no competitors, then there is likely no market opportunity, or you haven’t looked yet. In my view, this paranoid approach costs them much more than the risk of being open. Marty Zwilling

Marketing 105

Marketing Startup Search Engine Optimization Ideas 105

Both Sides of the Table

MARCH 14, 2013

Mostly it’s because your marketing campaigns suck. Or more directly – they are likely narcissistic resuscitations of your newest features or bragging points that nobody but your marketing team and your mom care about. They basically help companies get sold and help buyers determine which companies to buy.

Marketing 389

Marketing Press Blogging Startup 389

TechCrunch LA

MAY 3, 2022

The other side of the business is a new monthly subscription service for stylists that helps them market their handcrafted wigs, beauty and other digital products and services. A hairstylist can help a woman feel better about themselves. Upgrade is empowering the stylist, on one hand, to help them grow their business,” she said.

Tool 179

Tool Customer Custom Marketing 179

TechCrunch LA

OCTOBER 19, 2021

It is both an exciting and incremental market,” Li said. Decent Capital’s Keyan Li, investment director, and Carley Phillips, investment analyst, told TechCrunch that the pandemic hit the restaurant industry, but as it moves to digitalization, both online and offline, Locale is providing a way for restaurants to find people. “It

Help 192

Help Startup Los Angeles Customer 192

Startup Professionals Musings

MAY 12, 2021

If you are a passionate technologist , it’s easy to forget that marketing is required to sell even the most compelling solution, to cut through the information overload everyone sees today on the internet. If marketing is not your thing, then you need to find a partner or outside expert to help you.

Technical Advisors 154

Technical Advisors Tips Marketing Case Study 154

Tech.Co

OCTOBER 28, 2020

The two platforms are both huge in their respective markets: By connecting TikTok's audience with small businesses online everywhere, this team-up could offer a lifeline to business owners amid a rocky economy. With it, they can create, execute, and refine TikTok marketing campaigns. How the Partnership Works. Why It's an Opportunity.

Help 150

Help Platform Startup Social Media 150

Startup Professionals Musings

APRIL 16, 2021

This is a statement that they are willing and able (and successful) at projecting market and technology turns, not just straight-line innovations. They have the courage to make bold decisions, often contrary to conventional market research. For real entrepreneurs, crazy is a compliment, and the new market may be just around the corner.

Marketing 157

Marketing Design Entrepreneur Ideas 157

socalTECH

MAY 27, 2020

Los Angeles-based online e-commerce retailer Newegg says it is expanding its services to help its vendors, with a new "Direct-to-Consumer" initiative. According to Newegg, the effort helps its vendor partners "maximize their reach" within the Newegg platform. Pricing on the new service were not announced.

NewEgg 113

NewEgg Services Marketing Commerce 113

socalTECH

JUNE 14, 2019

Los Angeles-based CreatorIQ , a developer of enterprise software used for influencer marketing, has raised $12M in a Series B funding round, the company said Thursday. The funding was led by TVC Capital, and also included Affinity Group, and Unilever Ventures. Affinity Group is a partnership between TPG Growth and Evolution Media.

Artificial Inteligence 113

Artificial Inteligence Software Marketing Los Angeles 113

socalTECH

AUGUST 18, 2020

Los Angeles-based electric vehicle manufacturer Canoo is going public via a reverse merger, in a move that it says will provide it with approximately $600M to help support production and launch of its electric vehicles. and will be listed on the Nasdaq Stock Market under the ticker symbol CNOO. READ MORE>>.

Marketing 113

Marketing Acquisition Los Angeles Capital 113

Both Sides of the Table

JANUARY 8, 2014

Please help me congratulate him by Re/Tweeting this post (and following him if you don’t already). Helping be the VC “presence” at key events. Associates often shadow partners at board meetings so that they can help follow up with the company on important initiatives between board meetings. Industry reviews.

Help 365

Help Invest Venture Capital Technical Review 365

socalTECH

FEBRUARY 21, 2014

A new, San Diego startup, Launchsite , has a new online marketplace and service which aims to help you find a website designer--by letting you post your website project, and getting three website concepts presented to you to pick from. designer market marketplace project website design launchsite' READ MORE>>.

Design 212

Design Help Sample San Diego 212

socalTECH

MARCH 28, 2018

Los Angeles-based AEG Global Partnerships , which is part of sports and entertainment giant AEG, has boosted its digital marketing and media expertise, with the addition of a new Director of Digital at the company. According to the company, Matt Lawler will help it as it expands its digital business capabilities.

Media 124

Media Marketing Entertainment Los Angeles 124

socalTECH

OCTOBER 6, 2016

Los Angeles-based startup Tengia says it has launched a new platform, which is aimed at helping Americans who are 65 and older, help connect with individuals and small businesses to tap into their depth of experience.

Help 166

Help Los Angeles Platform Startup 166

socalTECH

OCTOBER 4, 2017

Los Angeles-based online e-retailer Newegg is setting its sights on the growing "Maker" market, the large group of technology enthusiasts who are into building and creating their own electronic projects. Newegg said it wil be at the Maker Faire San Diego this week to help launch itself into the market. READ MORE>>.

NewEgg 124

NewEgg Marketing San Diego Los Angeles 124

socalTECH

AUGUST 4, 2014

Pasadena-based Perfect Market , the Idealab-backed developer of programmatic advertising technology, has been acquired by New York-based Taboola. Taboola said the buy will help boost the company''s annualized run rate to $250M. Perfect Market was advised by Headwaters MB in the deal. READ MORE>>.

Rustic Canyon 147

Rustic Canyon Marketing Idealab Advertising 147

Startup Professionals Musings

AUGUST 27, 2022

Dini, tied together several threads I have often seen in my own experience of mentoring and helping aspiring entrepreneurs. In business, entrepreneurs hunt for new innovative solutions to problems, new ways of beating competitors, new markets, and new customers. These are the ultimate hunters.

Entrepreneur 124

Entrepreneur Marketing News Slides 124