socalTECH

JANUARY 18, 2011

This morning, Pasadena-based Perfect Market (www.perfectmarket.com) announced a new, $9M round of funding for the firm's technology, which is used to help publishers monetize their content. Julie Schoenfeld: When we talked last, we were focusing primarily on helping publisher monetize their archived content.

Marketing 232

Marketing Funding Content Writing 232

InfoChachkie

JULY 23, 2012

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible. Trada – Guerilla Marketing In Action.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Startup Professionals Musings

MAY 19, 2019

Image via Flickr by jardenberg Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Even great products need great marketing “content” to fuel the ascent of their online message. Then write it down. Educational. Conversation inviting.

Customer 93

Customer Custom Marketing Tips 93

Berkonomics

SEPTEMBER 11, 2014

The momentum from an old decision that took lots of effort to implement is worth something to a marketing professional. Email readers, continue here.] Recently, I received a hand-written letter from two co-CEOs of a company I had helped out with a few hours of time. And that’s a lesson for all of us in marketing.

Marketing 199

Marketing Email Customer Custom 199

TechEmpower

AUGUST 7, 2023

Getting something to market and getting funding override any other concerns. A CTO can help you find the right answers. Instead, they should consider a Fractional CTO who can help close the gap. Bottom line – if you recognize this gap, then reach out to get a slice of a CTO who can help bridge the gap. It might be.

CTO Hire 260

CTO Hire Develop Development Fractional VPE 260

TechEmpower

JULY 31, 2023

These two questions/answers can help define the early proof points for your company. Another thing that Dave has done well is to look at the value of different marketing channels: There’s a lot of value in this presentation. Please write us at blog@techempower.com ! And how much will it cost to win them?

Metrics 260

Metrics Startup Slides Technical Review 260

Tech.Co

DECEMBER 29, 2023

While the market isn't short of spritely, innovative entrepreneurs, harsh economic headwinds combined with a pullback in investor spending have made it harder than ever for budding businesses to break through. Source: runwayml.com In June, Runway raised $141 million in funding, nudging its market valuation to an envy-inducing $1.5

Startup 213

Startup Generative AI Newsletter Tool 213

Both Sides of the Table

DECEMBER 11, 2022

How might our next phase of the journey seem brighter, even with more uncertain days for startups and capital markets? And then in the late 90’s money crept in, swept in to town by public markets, instant wealth and an absurd sky-rocketing of valuations based on no reasonable metrics. What happened? People were building.

Venture Capital 466

Venture Capital Startup Marketing Pricing 466

Startup Professionals Musings

FEBRUARY 20, 2022

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Even great products need great marketing “content” to fuel the ascent of their online message. Use callouts and bullets to help the reader speed through your content. Educational.

Content 146

Content Newsletter Competition Writing 146

Both Sides of the Table

JANUARY 12, 2014

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

Marketing 379

Marketing Startup SEM SEO 379

TechCrunch LA

JUNE 9, 2021

Mythical Games , an NFT games startup based out of Los Angeles, has banked a $75 million raise from new and existing investors betting on the startup’s aim to expand the ambitions of their first title and locate a substantial platform opportunity amid helping developers build blockchain-based gaming experiences.

Platform 308

Platform Framework Los Angeles Design 308

Startup Professionals Musings

NOVEMBER 15, 2013

Here is my edited summary of their ten principles, which I like and may convince you that you don’t need a business plan at all, or at the very least will help you write a better one later: A new venture is a means, not an end. Too much hesitation will kill any new venture, as markets move quickly and difficulties mount.

Writing 102

Writing Startup Entrepreneur Capital 102

Both Sides of the Table

JULY 23, 2013

It is simply the most important way to proactively control your career development and how the market perceives you. This started as a post in which I was going to write out tips to personal branding and became in stead an essay of my own branding journey. That was fine with me – the market is the market.

Technical Advisors 385

Technical Advisors Marketing Startup Venture Capital 385

Both Sides of the Table

JUNE 29, 2014

It’s not hard to find people willing to write the narrative that “venture capital is not an asset class” or “venture capital has performed terribly.” This year an associate from Upfront Ventures – Glenn Poppe – helped me pull together more information about how our industry is changing.

Venture Capital 362

Venture Capital Capital Startup Writing 362

socalTECH

OCTOBER 10, 2012

How do you create a business around the still-emerging market of electric vehicles and avoid those issues? One way is developing testing tools and infrastructure around that market, to help those manufacturers in their research and development, which is just what Calabasas-based GridTest Systems (www.gridtest.com) is doing.

Help 178

Help Startup San Fernando Southern California 178

Berkonomics

AUGUST 17, 2023

Their investment should be structured with the help of a good attorney who understands the mutual goal of maximum leverage of funds with minimum interference in your business decisions. Building the business with investors and board members As the company grew and became profitable, it became more visible to others in the market niche.

Invest 296

Invest Capital Startup Entrepreneur 296

Startup Professionals Musings

MAY 14, 2017

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Even great products need great marketing “content” to fuel the ascent of their online message. Use callouts and bullets to help the reader speed through your content. Educational.

Content 67

Content Marketing Newsletter Writing 67

Startup Professionals Musings

JANUARY 31, 2021

If you don’t have the time to write things down, or your writing skills leave something to be desired, don’t be afraid to get some help. No executive I know writes all his own contracts, but every smart one owns every one that is written for him, and understands every element.

Sample 137

Sample Writing Mentor Content 137

InfoChachkie

JULY 30, 2012

I always enjoy a great guerilla marketing story, such as TestFlight’s use of T-shirts and Tacos to gain Steve Jobs’ attention at Apple’s 2011 developers’ conference. Trade Show Guerilla Marketing Done Right . Be Closing, No Posing – The ultimate measure of effective marketing, especially at a startup, is revenue.

Marketing 209

Marketing Conference RSS Angel 209

SoCal CTO

OCTOBER 14, 2009

Cliff Allen is someone I've known for quite a few years and he's a go to person for me when I'm thinking about issues around marketing, sales, technology, startups and networking. I moved into writing software to analyze audience data, and wrote a lot of computer graphics software. Maybe that would make sense as a marketing channel.

Los Angeles 150

Los Angeles Networking Marketing Startup 150

Startup Professionals Musings

JULY 5, 2023

Every entrepreneur needs help and support along the way, from developing the initial idea, to selling off the successful business (exit strategy). It’s helpful to think of startups as proceeding through several stages, which I have defined a long time ago from a funding perspective. Don’t waste your resources on the wrong ones.

Startup 122

Startup Funding Organization Incubator 122

TechCrunch LA

APRIL 23, 2020

The LIHEAP money is critical for the over 12 million Americans who have recently lost their job, the consortium argues and could also help finance the Department of Energy’s Weatherization program. “Startups and small businesses are the engine of every local and regional economy,” writes Peterson.

Southern California 261

Southern California Los Angeles Rosemead Incubator 261

Berkonomics

MARCH 25, 2021

And are you prepared to help with concessions if needed? Here’s important homework for your marketing effort. The momentum from an old decision that took lots of effort to implement is worth something to a marketing professional. And that is a lesson for all of us in marketing. But how about the other side of the coin?

Competition 156

Competition Customer Custom Email 156

Both Sides of the Table

MARCH 24, 2014

As a result I didn’t write my first venture capital check until March 2009 – exactly 5 years ago. It turns out it actually takes time to build a high-growth business with differentiated intellectual property and roll out large, enterprise-class marketing solutions. 5 years ago. 5 years ago. Since then? ” Yup.

Venture Capital 387

Venture Capital Downey Writing Press 387

TechCrunch LA

JULY 19, 2022

The end of the product lifecycle is where Murthy and Kaplan feel Ghost has “an enormous opportunity to help people be more efficient in that process,” Murthy added. We have seen a lot of stuff in inventory management but most of it are tools for one side of the market,” Kaden added.

Product 191

Product Funding Technical Review Equity 191

Startup Professionals Musings

APRIL 10, 2023

Here is my edited summary of their ten principles, which I like and may convince you that you don’t need a business plan at all, or at the very least will help you write a better one later: A new venture is a means, not an end. Too much hesitation will kill any new venture, as markets move quickly and difficulties mount.

Startup 142

Startup Capital Resource Research 142

Startup Professionals Musings

OCTOBER 9, 2021

Depth in a specific business area, such as marketing or accounting, is important in understanding the internal and external processes of a business. Don’t forget business writing and communication. Writing a business plan is the only way to determine if you even understand what your dream is all about.

Entrepreneur 149

Entrepreneur Tips Writing Coach 149

Both Sides of the Table

OCTOBER 17, 2019

Just as I was getting the swing of things the world shifted beneath my feet and the stock market went into a free fall and venture capital all but shut down for nearly a year. We not only have our Series A funds that can write $500k?—?$15 Jason was a creator and saw a market opportunity that others didn’t.

Venture Capital 223

Venture Capital IP Startup Google 223

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. In today’s market, so much focus is placed on transacting business online. 10) Rob, why does the world need RingRevenue? . “In

Marketing 209

Marketing Advertising Paid Search Startup 209

Both Sides of the Table

OCTOBER 26, 2014

It’s why in this article I advise that people “market today not futures” because you don’t want your playbook in the hands of the competition. You help them on stories, act as a source, develop real relationships, read their stories and eventually when you have news they’re more willing to have a conversation.

Press 319

Press Startup Writing Training 319

TechCrunch LA

NOVEMBER 4, 2019

A company like Moe will help legitimize the industry,” Bernstein tells TechCrunch. “I I feel this responsibility to my industry to put the best business practices I’ve learned along the way into a platform so I can help other influencers.”. Podfund , for example, writes checks sized between $25,000 to $50,000 to emerging podcasters.

Platform 170

Platform Marketing Tool Venture Capital 170

TechCrunch LA

JULY 2, 2020

As Mucker Capital co-founder Hsu writes, “There are far more great companies than there are venture dollars here in LA. Upfront invests about 40% of its investment dollars in the great LA market and invests about 40% split between the Bay Area and NYC. ” Mark Suster, managing partner, Upfront Ventures.

Los Angeles 277

Los Angeles Venture Capital Capital Invest 277

Startup Professionals Musings

AUGUST 30, 2019

In addition, the discipline of producing it, like writing a business plan, will help you immensely in understanding the key elements that drive you and your business. I often hear the excuse that writing a book takes precious time away from building and running your business, which you cannot afford.

Writing 19

Writing Technical Review Entrepreneur Advertising 19

Startup Professionals Musings

SEPTEMBER 30, 2020

I can’t help you get into the right mindset, but I can offer some proven specific steps for translating a business dream into reality, based on my own years of experience working at all levels in the business world: Narrow your focus, to identify your major business goal. Avoid fuzzy goals, like making big money or being a market leader.

Writing 139

Writing Startup Summary Activity 139

Startup Professionals Musings

OCTOBER 12, 2020

Every entrepreneur needs help and support along the way, from developing the initial idea, to selling off the successful business (exit strategy). It’s helpful to think of startups as proceeding through several stages, which I have defined a long time ago from a funding perspective. Don’t waste your resources on the wrong ones.

Resource 171

Resource Startup Organization Incubator 171

Both Sides of the Table

MAY 30, 2018

VC firms see thousands of deals and have a refined sense of how the market is valuing deals because they get price signals across all of these deals. I thought I’d write a post about how to talk about valuation at a startup and give you some sense of what might be on the mind of the person considering funding you. After all?—?we

Venture Capital 324

Venture Capital Pricing Startup Invest 324

Both Sides of the Table

JANUARY 26, 2013

I will add to this as I write more in the coming weeks on the topic. They help create confidence amongst your staff in your future. The funding rounds will also build customer confidence and they’ll help journalists feel air cover in writing your more important pieces when you brag about customers, traction, revenue or whatever.

Startup 355

Startup Funding News Press 355