Startup Professionals Musings
MARCH 17, 2023
As an investor, I always listen carefully to what an entrepreneur says, and does not say, about competition. Every business area has competition and every customer has alternatives, so a smart entrepreneur needs to acknowledge these as a positive in defining a big market, and position the features of a new solution in this context.
Berkonomics
MARCH 25, 2021
And are you prepared to help with concessions if needed? Here’s important homework for your marketing effort. The momentum from an old decision that took lots of effort to implement is worth something to a marketing professional. And that is a lesson for all of us in marketing. But how about the other side of the coin?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Berkonomics
AUGUST 2, 2018
This week, we continue our series on marketing and positioning. There can be nothing more important in your business planning that selecting the proper pricing niche, making your story clear using that niche, and the defending your position against the competition. Here are a few examples to help you. The five major niches.
Startup Professionals Musings
MAY 27, 2022
In my experience as a business advisor, most organizations, large and small, struggle to keep up with the pace of change and competitive forces today. A question I often get is how to transform that overall team into a smooth-running machine that will keep up with the pace of market change, and competition in today’s world.
Startup Professionals Musings
JUNE 15, 2020
As an investor, I always listen carefully to what an entrepreneur says, and does not say, about competition. Every business area has competition and every customer has alternatives, so a smart entrepreneur needs to acknowledge these as a positive in defining a big market, and position the features of a new solution in this context.
Startup Professionals Musings
SEPTEMBER 19, 2022
Differentiation is still a key requirement for a successful startup rollout, and but it must be sustainable to keep ahead of new competition. Marketing and target customer relationships are always required, no matter how obvious the differentiation is to you. In my view both of these numbers have come down recently.
TechCrunch LA
AUGUST 9, 2022
It’s also a massive market — and by Danna’s estimates, still with a lot of untapped business — with Boulevard quoting figures that forecast personal care and beauty sales passing $1.4 But for now, it’s a startup its investors believe is on solid footing in its home market. “As Focusing on the U.S.
Expert insights. Personalized for you.
111 
Let's personalize your content