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Glow Digital Media Raises $1.3M, Sets Up Shop In LA

socalTECH

Glow Digital Media , a developer of a Facebook advertising platform, said Thursday that it has raised $1.3M The company said it helps direct response advertisers build and manage their Facebook advertising campaigns. Glow Digital Media has set up its U.S. in a seed funding round, and set up its U.S.

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Spreeify Launches New Mobile Ad Product

socalTECH

According to the company, it has launched its Mobile Rich Media Ad Platform, a product which helps advertisers maximize their mobile ad dollars, with tools for ad authoring, a creative library, and analytics engine.

Mobile 218
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Building A Dream Team For Mobile Advertising, with Gradient X

socalTECH

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project). READ MORE>>.

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When Intent And Content Align, Online Ads Suck A Whole Lot Less

InfoChachkie

This latest wave in this transformation has been enabled by a number of sophisticated technology companies, including: Burstly , Coull , Collider Media , GraphEffect , SteelHouse , RingRevenue , GumGum , and DataPop. If you haven’t already subscribed yet, subscribe now for. free weekly Infochachkie articles!

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This Week in VC with Mo Koyfman of Spark Capital

Both Sides of the Table

In the media NYC is “hot” right now yet having just spent 6 days in NY I heard many similar stories as I get in LA: not enough VC and hard to get great tech resources. Online DSP (demand-side platform) and ad exchange for display advertisers. Revenue model: % of total ad or data buy purchased through platform.