article thumbnail

How This Entrepreneur Raised $28,000 Using Airbnb to Fund Her Startup

Both Sides of the Table

One of the many things you become expert at when you launch your own company and have no money is SEO. Tracy studied SEOMoz and several other online sources of SEO tips. She not only became an expert in SEO, she began consulting in SEO to continue to make ends meet and she became a speaker on the topic.

Startup 363
article thumbnail

8 Ways To Ensure That Your Website Is Winning For You

Startup Professionals Musings

Even more disappointing are other statistics that show most websites that do exist have a very low “conversion rate,” or ratio of visitors to the site versus ones who meet your goal of buying a product or signing up for a newsletter. Use Net Promoter Score (NPS) to help you turn visitors into raving fans.

SEO 53
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Strategies For Beating The Failure Odds Online

Startup Professionals Musings

If your web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. Online advertising is the promotion of your site and content on other sites such as pay-per-click contextual ads, banner ads, rich media ads, and ads in newsletters. You have to be found and favored by search engines.

article thumbnail

Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

Unpaid Search – Never pay a consultant to help you achieve a higher search ranking. Such Search Engine Optimization (SEO) is modern-day snake oil. Direct Response Email and Newsletters – Although rightfully vilified due to the irresponsible actions of Spammers, targeted, opt-in email lists can be lucrative sources of customers.

Customer 164
article thumbnail

5 things Silicon Valley gets wrong about Southern California

SoCal Delicious

Newsletters. With LaunchPad’s help, more than 61 Orange County companies have raised more than $97 million in startup capital, seed, and series A investments — and much of that money comes from Valley investors betting on their neighbors to the south. Help Desk Software. SEO Software. Skip to secondary content.