socalTECH

AUGUST 21, 2020

Los Angeles-based OpenX said this week that it has launched a new product, Apollo, which it says helps publishers maximize their programmatic revenue. OpenX develops software for online publishers, helping them to manage online advertising on their properties. Pricing on the new tool was not announced.

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OpenX Product Advertising Tool 113

socalTECH

SEPTEMBER 16, 2013

Los Angeles-based online ad serving technology provider OpenX said late Friday that it has sold of all of its interest in its legacy, open source ad serving product, OpenX Source, back to one of the software''s original developers. OpenX said that OpenX Source will be renamed Revive Adserver. READ MORE>>.

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OpenX Develop Development Software 208

socalTECH

SEPTEMBER 26, 2017

Los Angeles-based OpenX has acquired Mezzobit and PubNation , two companies in the programmatic advertising space, the company said on Monday. According to OpenX, it plans to integrate Mezzobit and PubNation's tools into its platform. Financial details of those acquisition were not announced by the company. READ MORE>>.

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OpenX Company Companies Tool 124

socalTECH

MARCH 16, 2017

Online advertising exchange operator and ad technology developer OpenX has rolled out a new, page analysis tool for Google Chrome, called Ad Footprint by OpenX Labs , the company said on Wednesday. According to OpenX, a number of its premium publishers, including CafeMedia, Intermarkets, Vice Media and Vox Media, are using the tool.

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OpenX Tool Advertising Google 124

socalTECH

MAY 20, 2014

Los Angeles-based OpenX launched a new software development kit for the mobile video advertising market today, aimed at helping iOS and Android developers to add video ads to their apps. OpenX said the SDK offers up "plug-and-play" video advertising to help mobile app publishers and developers monetize their inventory.

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OpenX Mobile Advertising Software Development 174

socalTECH

FEBRUARY 5, 2016

Los Angeles-based advertising technology provider and marketplace operator OpenX says that it has expanded a partnership it has with publisher Purch --owner of Tom's Guide, Top Ten Reviews and ShopSavvy. Purch said the move has helped it see a 400 percent lift in monthly revenue from OpenX's software, due to help from OpenX's yield analysts.

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OpenX Software Review Technical Review Guide 100

socalTECH

OCTOBER 23, 2013

Los Angeles-based online and mobile advertising technology developer OpenX Technologies has launched a new system it says helps publishers forecast their traffic and manage their advertising inventory. OpenX is venture backed by Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation.

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OpenX Advertising Web Los Angeles 147