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AutoVitals Gets Private Equity Investment

socalTECH

Goleta-based AutoVitals , which develops software-as-a-service (SaaS) products for the automotive repair and maintenance software business, has raised a round of private equity, the company recently announced, from private equity investor Tritium Partners.

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If You Don’t Define Your Personal Brand the Market Will

Both Sides of the Table

I wanted to do business projects and I got in touch with a guy from the strategy consulting practice in the telecoms & high-tech practice in London. You’re a tech guy. I was a guy who had built 2 SaaS companies and had sold to and worked for Salesforce.com. I could become the SaaS guy. I had had enough.

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Reflections on 2020: Nick Hedges, MomentFeed

socalTECH

Every year, we feature the year end reflections of founders, CEOs, investors, and others in Southern California's high tech community. Nick helped orchestrate the successful sale of the company to Velocify partner and leading cloud-based platform provider for the mortgage finance industry, Ellie Mae.

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Interview with Elizabeth Cholawsky, HG Data

socalTECH

The business model, is people use this to do better marketing and sales targeting when they sell their own products. The company has grown very rapidly and well for a startup, but we're now at the point where sales is the name of the game. Prior to that, for seven years I was at Citrix in Santa Barbara, at their SaaS division.

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Success, Santa Barbara Style: Patagonian Sexwax With A Side Order of UGGS

InfoChachkie

Santa Barbara has become a high-tech startup mecca, rivaling cities many times its size. During its 2014 fiscal year, UGGS sales are estimated to have exceeded $500 million, while Deckers’ overall revenue was in excess of $1.5 In 1995, Deckers purchased the UGGS brand for $16 million. What's SUP? –