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This likely means something like Google Analytics , although there is a very large universe of equivalent tools out there as well. For example, there might be a series of flows in how users come into the site, starting with ads, SEO, or otherwise. How do you approach collection and reporting and what tools do you use?
Search engines like Google depend on website HTML tags, inbound and outbound links, and relevant content to do its ranking and matchmaking, and hopefully get your company found and near the top of customer search requests. The solution is basic search engine optimization (SEO). Meta Description and Keyword tags. Marty Zwilling.
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