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The Case for In-Stream Advertising

Both Sides of the Table

But I also accept and appreciate the ads in Hulu because I know that I’m watching shows for free. I know that advertising is important to inform consumers of offers – the same reason many tech companies use SEM. Yes, I often skip commercials when I watch on my PVR.

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5 Reasons Growth Hacking is THE Most Important Function of a Startup

Tech Zulu Event

A good example of growth hacking was Andrei Marinescu’s role as head of customer acquisition for Hulu. During an interview, he discusses that Hulu had its free version with 25 M uniques, which they needed to actively covert into premium subscribers.

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