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Sharpening its focus on the electronic discovery market, Pasadena-based X1 , the enterprise search tools provider backed by Idealab, has split out a new company called X1 Discovery , headed by John Patzakis, the former President of eDiscovery at X1.
You’ve taken care of the 1) product, 2) marketing, 3) overall experience (to garner positive reviews), but then what? How do you guarantee a simply favorable review versus a regularly returning loyal customer? Value for all parties.
The next company up was Storitz , operating as an online reservation system for storage units (think Orbitz), the company helps consumers not only search for available listings, but also make reservations with real time feedback on availability and customer reviews.
You’ve taken care of the 1) product, 2) marketing, 3) overall experience (to garner positive reviews), but then what? How do you guarantee a simply favorable review versus a regularly returning loyal customer? Value for all parties.
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