Idealab Marketing Mobile Social Media 
Tech Zulu Event
OCTOBER 4, 2011
That’s right folks Idealab is hosting a job fair at their offices for 10 of their startups companies. They are looking for coders, roboticist, marketing managers, and community managers, to fill the areas of their Green Tech, Social Media, Big Data, and Enterprise companies. Where: Idealab. REGISTER HERE.
socalTECH
FEBRUARY 22, 2012
Pasadena-based UberMedia , the Idealab-backed developer of mobile and desktop messaging and social media apps, is announcing this morning that it has hired Ken Rudman as its Vice President of Developer Relations. Search Marketing, and Citysearch.com. Rudman has also served at Technicolor, Overture/Yahoo!
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socalTECH
FEBRUARY 9, 2021
Talk about the market, when you say you're outside Google and Bing, explain what that means? The company was founded in 2001, as Findology Interactive Media. We got into the pay-per-click space early on, when Idealab launched Goto.com, which eventually became Overture and was acquired by Yahoo. How has that affected you?
socalTECH
NOVEMBER 30, 2016
It's the age of smartphones and mobile data, where there are now apps gathering an immense amount of information about where we are, what stores we visit, and what we are doing. We take mobile behavior signals, and create actionable insights to power advertising, business intelligence, and measurement.
socalTECH
MARCH 1, 2012
Last week, Pasadena-based Punchcard (www.punchcard.com) launched its mobile apps, which help local retailers provide rewards to loyal customers. The firm is backed by Idealab, and is headed by Internet veteran Andy Steuer. Andy Steuer: Punchcard is a mobile loyalty rewards app. Andy Steuer: It's actually out of Idealab proper.
Tech Zulu Event
NOVEMBER 2, 2011
The event will feature a panel of some of SoCal’s brightest entrepreneurs who have received funding from TechStars, Y Combinator, 500 Startups, and Idealab and will be moderated by upStart.LA’s Co-Founder, Dan Dato. Earbits is a marketing platform for music related products built around interactive radio experiences.
Both Sides of the Table
FEBRUARY 21, 2010
One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I believe that many social networks confused this idea.
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