TechCrunch LA

MAY 13, 2020

The two co-founders, Michael Sharon, an eight-year veteran of Facebook’s mobile product division, and Kalle Freese, a champion barista (it’s a thing) and the co-founder of Sudden Coffee are on a mission to bring consumers what Sharon calls “stealth health” Sudden Coffee aims to stir up instant brewing with third-wave tech.

Startup 284

Startup Los Angeles Seed Funding Product 284

InfoChachkie

JUNE 24, 2013

Over the years, I have documented a number of clever mouth-to-mouth stunts, from DoubleClick to TestFlight. I now realize why guerrilla marketing is not for the timid. I work for Hubba, a Toronto startup that has built a sharing platform that takes a unique "big data" approach to data management for brands and retailers.

Marketing 239

Marketing Conference Startup RSS 239

InfoChachkie

JUNE 24, 2013

Over the years, I have documented a number of clever mouth-to-mouth stunts, from DoubleClick to TestFlight. I now realize why guerrilla marketing is not for the timid. I work for Hubba, a Toronto startup that has built a sharing platform that takes a unique "big data" approach to data management for brands and retailers.

Marketing 133

Marketing Conference Startup Oracle 133

InfoChachkie

DECEMBER 2, 2009

“I know half the money I spend on advertising is wasted, but I can never find out which half.” As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. John Wanamaker.

Custom 164

Custom Customer Advertising SEM 164

InfoChachkie

NOVEMBER 9, 2010

The disappearance of these legacy costs has spawned a legion of Capital Efficient Startups (CESs), described more fully in Pour And Stir. For instance, I recently met a young CEO who had previously founded a company that raised a sizable round at a $30 million pre-money valuation from two large, Bay Area VC funds.

Entrepreneur 157

Entrepreneur Invest Funding Capital 157

InfoChachkie

NOVEMBER 9, 2010

The disappearance of these legacy costs has spawned a legion of Capital Efficient Startups (CESs), described more fully in Pour And Stir. For instance, I recently met a young CEO who had previously founded a company that raised a sizable round at a $30 million pre-money valuation from two large, Bay Area VC funds.

Entrepreneur 140

Entrepreneur Cloud Computing Invest Funding 140