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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). My general rule is that it’s good to be stealth in the early days while you’re building your product and testing your market. Most people totally advise against stealth.

Marketing 380
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Better Business Bureau? For who?

Eric Greenspan

Today, I received this email from the BBB: We’re writing to let you know that during the past month the Reliability Report that we publish on Make It Work was accessed 6 times. Our reporting system relies on an algorithm that takes into account a variety of business factors including complaint and other business information.

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How to Handle a VC Presentation with No Deck

Both Sides of the Table

I would argue that this mostly consists of consumer Internet companies (although not exclusively) and it is predominantly early-stage people who are product gurus and have a mildly technical bend to them. I’m a product geek more than a spreadsheet ninja. I’m a product geek more than a spreadsheet ninja.

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Think about Performance Before Building a Web Application

TechEmpower

We’ve heard this from startup founders, product managers, development team leads, CTOs, and others who see their product gaining traction, but simultaneously see performance falling off a cliff. User experience is suffering and it’s the worst possible time with the product taking off. So, why does this happen?

Web 200
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Roping in the Legal Eagles

InfoChachkie

Your lawyer is a trusted advisor, but in the end, you run your business, your lawyer does not. In other words, find a lawyer who will take the time to understand the issues underlying your business and advise you how to best accomplish your objectives while minimizing your legal exposure. Sometimes You Do Get What You Pay For.

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Most Common Early Start-up Mistakes

Both Sides of the Table

Moonlight Responsibly - If you are still employed please be very careful not to use your company’s resources to produce your product and please do not work on your next idea during business hours. You can probably get loads of information on Legal Zoom also. It’s hard enough to build a successful company.

Startup 365