Startup Professionals Musings
MAY 12, 2021
If you are a passionate technologist , it’s easy to forget that marketing is required to sell even the most compelling solution, to cut through the information overload everyone sees today on the internet. Getting customer attention often takes more innovation today than solving the tough technical problems.
SoCal CTO
DECEMBER 1, 2007
Most often I'm being brought in the early stage, Start-up or Expansion (as the company looks at new product lines). Basically, the role is to support both the business strategy and technical strategy. If there aren't existing documents, then it means more time to extract the information.
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SoCal CTO
JANUARY 2, 2013
I've had several Startup CTO Consulting sessions recently where it became apparent that the Founder needed help with the business and product as much or more than the technology. Then we discussed how they could go about finding this startup business advisor. These are not mutually exclusive and good mentors and advisors get into both.
Startup Professionals Musings
DECEMBER 17, 2018
Most of the entrepreneurs I advise today are ready to declare success when they get that first surge of traction with a real customer. In fact, this is where your startup has to move from an initial project to a complex product business. Evolving from an initial solution to a product line for growth.
Eric Greenspan
FEBRUARY 2, 2010
Our reporting system relies on an algorithm that takes into account a variety of business factors including complaint and other business information. We also want you to use and understand this valuable product so that you may attract and retain customers. Please advise. Can you please advise how to remedy these issues.
Startup Professionals Musings
NOVEMBER 5, 2018
Unfortunately, too many of the technical entrepreneurs I mentor and advise are focused on their technology, and assume that the value will be self-evident to customers. Improve the whole customer experience, as well as the product.
Both Sides of the Table
JUNE 27, 2011
Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). My general rule is that it’s good to be stealth in the early days while you’re building your product and testing your market. Most people totally advise against stealth.
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