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6 Tips For A Marketing Focus To Match Your Solution

Startup Professionals Musings

If you are a passionate technologist , it’s easy to forget that marketing is required to sell even the most compelling solution, to cut through the information overload everyone sees today on the internet. Getting customer attention often takes more innovation today than solving the tough technical problems.

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6 Startup Lessons Learned By Passionate Entrepreneurs

Startup Professionals Musings

In my own experience with technical startup founders, I still find it hard to name one who was also good, or even interested in financials or business operations. You need a dedicated team, gleaned from your network of informal connections between family members, friends, and individual relationships with other professionals.

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Acting CTO Role in a Start-up

SoCal CTO

My role is to work as part of the team to (1) understand related technologies and technical opportunities, (2) understand and help drive alignment around a vision of where the business should go, and (3) mesh those together to help make disciplined, proactive technical decisions. Many people ask how the acting-CTO gig can work out.

Startup 231
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Startup Mentors

SoCal CTO

Then we discussed how they could go about finding this startup business advisor. Great question and I believe that just like finding a Technical Advisor for your startup is critical, finding a good mentor is critical. These are not mutually exclusive and good mentors and advisors get into both.

CTO Coach 259
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Think about Performance Before Building a Web Application

TechEmpower

Often this situation is characterized as a “good problem to have” until you’re the technical person who needs to solve the problem—and quickly. Well, there are a number of technical reasons for applications suffering performance issues. We therefore routinely advise leads of new projects to consider performance early.

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5 Keys to Results in the Current Marketing Revolution

Startup Professionals Musings

Most small businesses I advise still rely on traditional advertising models, assuming they can create enough media “noise” to get customers attention and sway them. This is technically called “permissioned,” and it comes in two forms: implicit and explicit. You now need a personal context in your marketing to get results.

Marketing 130
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Three Words Entrepreneurs (and VC’s) Should Take to Heart

Both Sides of the Table

We are expected to know everything and many people rush to conclusions given a limited set of information. But as I rose in my career (and post MBA) I moved into a role in which I was to advise board-level executives on topics where I was expected to rapidly become an expert. The right answer often is, “I don’t know.”